PSP Gets Fashionable Attention

    March 15, 2005

To kick off the North American launch of PSP, a collection of fashion’s biggest talents and rising stars came together under one roof for an exclusive fashion accessories show dubbed Pret a PSP.

Acclaimed designers such as Marc Jacobs, Diane von Furstenberg, Henry Duarte, Coach, LRG, Jennifer Lopez, Baby Phat By Kimora Lee Simmons featuring Simmons Jewelry Company, Heatherette, Autore, Charlotte Ronson, Suss Designs, (wb) waraire boswell, Jenni Kayne, Kidada for Disney and IceLink Watch and showed off one-of-a-kind PSP accessories to a front row crowded with a-list stars including Hilary Duff, Haylie Duff, Nicole Richie and fiance DJ AM, and Michael Vartan.

“The fusion of fashion and technology took off last night on the runway,” said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America. “Tonight’s show portrayed the true portability of PSP and established it as a must have accessory.”

Top models including Maggie Rizer, Kirsty Hume, Guinevere, Rhea Durham and Alek Wek joined Nicky Hilton and Bijou Phillips to strut the runway in style where the sleek and sexy lines of PSP were matched with latest looks for fall and completed by the newest trend in fashion. Driving the trend of fashionable technology, top designers created custom-designed accessories inspired by PSP and its innovative design including a pure gold case encrusted with seven carats of yellow and black diamonds by Baby Phat by Kimora Lee Simmons featuring Simmons Jewelry, tan suede muff with rabbit fur trim and gold studs by Jennifer Lopez and Black leather multi-pocket clutch with leather wrist strap by Marc Jacobs.

After the show David Arquette, Courtney Cox Arquette, Drea de Matteo and Wilmer Valderrama perused the Access Boutique where the new PSP was on display for everyone to play. Jason Bateman, Vince Vaughn, Owen Wilson and Nicky Hilton picked up their PSPs before they hit shelves on March 24. Jessica Alba, Regina King, Chris Kattan, Alyssa Milano, Paula Abdul and the cast of Entourage including Adrian Grenier, Kevin Dillon, Kevin Connelly and Jeremy Pivon were also on hand to celebrate the arrival of PSP.

The outdoor plaza of the Pacific Design Center in West Hollywood was transformed into the PSP Style Park on March 14. Pret a PSP featured multiple showcases that gave a fresh spin on the traditional fashion show, fueling a new wave of awareness for PSP and fashion accessories, and helping to launch emerging talents in the accessories category.

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