Pseudo Advercasts Spotted

    January 4, 2006

PodGuide.TV has found two short form branded entertainment shorts available in iPod format.

Sprite is offering a series of comedy videos entitled Marcus hates his job, while Bud Light brings us Ted Ferguson, Daredevil. Add RSS feeds and they’re advercasts.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.