PRWeek Releases Annual CEO Survey

    November 7, 2006

I just got word by email that PRWeek has released its annual CEO survey, this year looking less at communications and more at “the issues and information that impact corporate strategy.”

The PRWeek story suggests that the factors a CEO considers when making decisions “is a combination of information and experience, advisors and gut instinct, and PR pros have a critical role to play in this mix.”

I haven’t had a chance to go over the story-and won’t for a bit, since I’m about to go deliver a talk-but the email I received from Tim McHugh at Plesser Holland (handling PR for PRWeek, I guess) points to these findings:

  • The search for talent is the biggest challenge for CEOs. (No surprise here-CEO Magazine’s annual survey always has recruiting and retention as a top CEO concern.)
  • 77% of CEOs feel that digital/online strategy is important to the organization’s overall plans, but only 8% of CEO’s have blogs, and only 19% say they will start their own blog in the next two years.
  • 77% of CEOs rank developing current customer relationships as one of their highest priorities, even above bringing in new business-addressing shareholder needs comes in last.

Have a look. When I get a chance, I’ll update this post with some observations.



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Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.