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Protests Begin Over Google’s DoubleClick Buy

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A trio of privacy advocate organizations have petitioned the Federal Trade Commission to block Google’s $3.1 billion purchase of ad network DoubleClick, citing concerns about the information Google would control.

Protests Begin Over Google's DoubleClick Buy
Protests Begin Over Google’s DoubleClick Buy
Protests Begin Over Google's DoubleClick Buy

That information consists of the online activity of 80 to 85 percent of Internet users, according to the Electronic Privacy Information Center. EPIC filed their complaint on April 19th with the FTC, six days after Google announced the purchase.

The U.S. Public Interest Research Group (US PIRG) and the Center for Digital Democracy (CDD) also signed on to EPIC’s filing with the FTC. EPIC claims Google and DoubleClick have not taken adequate steps to protect the personal data they collect.

“The acquisition of DoubleClick will permit Google to track both a person

Protests Begin Over Google’s DoubleClick Buy
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