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Professional Blogging: Effective Outsourcing

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Professional blogging, as a paid writer for other blogs, has a very bright future. Writing blog posts for other blogs is truly a win-win situation for everyone involved.

The professional blogger gets paid to post, and the blog owner has postings magically appear at predetermined intervals. This is especially true for the growing number of company business blogs that appear almost daily.

As business blogs become more commonplace as a means of communications for marketing, public relations, SEO, and busines relationship building, it seems logical that an increase in the number of professional bloggers will soon follow. While many business and professional firms would like to add a blog component to their online presence, not all of them will be able to maintain a long term business blog. While long time bloggers have the blogging know how, that knowledge is not always shared by corporate executives.

For the businesses and professional organizations seeking to outsource their blogging activity, there are several good reasons for doing so. The first step to hiring a blog post writer is understanding that not every blog owner has to write his or her own blog posts. As there are many different uses for a business blog, the reasons for contracting a professional blogger are also many and varied.

The business owner could simply lack the available time to research and write regular blog posts. As with many other aspects of business, the need to delegate tasks to others, also applies to blogging. The solution might be to assign the blogging duties to someone on staff. Another possibility is to hire a professional blogging firm to write the posts and maintain the blog. An entire new industry is developing as a result of outsourcing blog writing.

The business owner might not possess enough internet knowledge to create and maintain a business blog. While the more technical aspects of blogging are less than a few years ago, as a result of the development of very user friendly blogging software platforms, many business owners and managers lack the computer skills to employ them. The technical aspects of blogging might be assigned to the company technical staff. On the other hand, a professional blogger can relieve management, and the already busy staff, of sourcing that requirement internally.

A business blog increases company revenue over time through the marketing and relationship building power of the blog. As a result of the additional financial gains, hiring a professional blog writer or team makes financial sense for many business owners and managers. The fees charges by the blogging professional could be much less than the added revenue, the cost of hiring an additional staff member for blogging, or from the time saving from not reassigning blogging duties to a current staff member.

The ability to write effective, interesting, and informative blog posts is a constant challenge for even the best bloggers. For a novice business blogger, finding topics and writing solid posts can be a daunting task. Sometimes, it can prove to be almost impossible. Instead of struggling to develop posting ideas, outsourcing the entire blog writing operation might prove the best solution.

For business and professional people who want to set up, write, and maintain their own blogs, blog consultants could still prove a cost effective option. Hiring a professional blogger to train staff in writing, developing, and utilizing a business blog to its fullest potential is a powerful investment. The additional value of the blog to the business pays for blogging professional over and over again. The initial fees and perhaps an ongoing consultation agreement can pay real dividends for a company over the near and longer terms.

Professional blogging is here to stay. The reasons for companies to consider hiring blog consultants are many and powerful.

Consider professional blogging as a career if you are a freelance writer and blogger. It is definitely a growth market for writers, especially considering the well known fluctuations of the writer’s marketplace. A professional blogging contract provides stability to the writer’s income level.

Consider hiring a professional blogging consultant if you are a business owner, manager, or professional organization. The value of a business blog to a company is simply too powerful an investment to be ignored. The added marketing and public relations power of the blog, combined with the SEO and relationship building power of blogs, can propel a small business into a much larger and higher profile enterprise.

Without a doubt, professional blogging pays off.

For everyone involved.

Tag:

Wayne Hurlbert provides insigtful information about marketing, promotions, search engine optimization and public relations for websites and business blogs on the popular Blog Business World.

Check out Blog Business World for yourself.

Professional Blogging: Effective Outsourcing
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  • http://www.blogcontentprovider.com Chris McElroy

    I started doing this for companies in the summer of 2006 and now operate more than 50 company blogs. Your article was directly on target.

    Some of the reasons a company hires others to manage their blogs.

    1. They do not have enough time to do it themselves.

    2. They don’t know how or they don’t like to write.

    3. They don’t know about social bookmarking and how to get traffic to their blog.

    4. They do not know how to install and configure wordpress or other platforms for proper seo.

    Those are the top 4 reasons that we get.

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