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Product Placement Advertising Invades Blogs

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[ Business]

Product placement advertising – integrating products into TV programming – is the advertising rage here in US right now.

Now blog pioneer and entrepreneur Marc Canter is porting this model to the blogosphere. Beginning this week 15 independent bloggers will receive $800/month each to mention a company on their blogs. They also will receive $50 for each lead they deliver.

I am on the fence on whether this is smart strategy or not. On the one hand, the company gets to reach influentials in a very cost-effective way. On the other, I feel that it’s tainted. These readers are well attuned to what’s going on here and may abandon the bloggers for others where they can get similar information in a marketing-free environment. It will be fascinating to see how this works out.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Product Placement Advertising Invades Blogs
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