PR Newswire Launches Podcasting Services

PR Newswire and MultiVu have launched a new Entertainment Podcasting Package, according to an email that was widely circulated yesterday.

The PR Newswire-MultiVu Entertainment Podcasting Package podcasts corporate soundbites or video with PR Newswire’s brand-new digital communications package and includes reports on the total number of downloads. I’d love to link to it, alas, I can’t.

They didn’t think of the bloggers when they made this announcement and there’s no Web site or further information.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.