PR Newswire Buys Hispanic Media Businesses
Just by looking at their names, you’ll be able to guess one thing that Hispanic PR Wire, LatinClips, and Hispanic Digital Network have in common. By looking at the title of this article, you learned another, but we’ll repeat it here: all three companies have been acquired by PR Newswire.
Purchase prices remain undisclosed, so comparisons between the three remain impossible. Without those dollar signs, it’s also a bit harder to judge the group’s importance as a whole. But Mark Hefflinger reports, "Manny Ruiz, president and co-founder of the three Miami-based businesses, as well as senior management, will join PR Newswire and lead the company’s efforts in the Hispanic marketplace."
So this at least gives a clue that there might have been some sort of three-for-the-price-of-less-than-three deal in place.
In any event, Charles Gregson, PR Newswire’s CEO, made clear in a statement, "The services of these companies represent a full scale Hispanic communications platform that runs the gamut from Hispanic press release distribution to news monitoring and online marketing."
So it appears that the move towards online news resources is continuing, and so is the move to cater to Hispanic markets. Not too long ago, Google Print Ads defied one trend but embraced the other by making its first deal with a Spanish-language publication.