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PR Industry Still Slow to Adapt to the Blog World

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I am clearing out my Gmail box and uncovered a few sure signs that the PR industry is slow to learn the ways of the blogosphere.

Bluto Let’s start tonight with this pitch. It comes from a top PR firm and has nothing to do with what I blog about. I have changed the company names to characters from Popeye to protect the innocent…

Dear Steve,

A group of some of the spinach industry’s leading vendors today announced Bluto, a new open source community to provide a platform for customers to deploy open standards based spinach. Olive Oyl, Swee’Pea, Wimpy, Popeye, Shorteye, The Sea Hag, Eugene the Jeep and Poopdeck Pappy plan to develop a common spinach management platform that will give customers greater flexibility in the way they manage their spinach environments.

I respect them for trying and am thankful they didn’t pick up the phone to call me. All I can do is be helpful. As I said last week, you’re better off thinking about how help bloggers achieve their own goals, not yours.

I also received the same Dear Blogger letter that Steve Baker received from the Bacons media directory team.

Ahh it’s a good day for the PR industry. Go team! On a serious note, I didn’t forget about my recent call to action. I should have some concrete next steps to announce real soon. Hopefully if we all act to train, we can turn the tide.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

PR Industry Still Slow to Adapt to the Blog World
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