Pope Domain Speculation

    April 19, 2005

In a great example of thinking ahead – Rogers Cadenhead registered the domain name BenedictXVI.com a couple of weeks ago.

Cadenhead, an author of 20 technology “how-to” books with titles like “Movable Type 3 Bible Desktop Edition” and “Teach Yourself Java in 21 Days,” said he registered the names for $12 each from Internet address seller Bulkregister.com.

“I couldn’t resist the chance to have some skin in the game. Someone else already has JohnPaulIII.com and JohnXXIV.com, but otherwise I put a chip down on every name of the past three centuries,” Cadenhead wrote on his Web log at Cadenhead.org.’

Source: Fla. Man Secured BenedictXVI.com Weeks Ago

In fact Rogers secured six domain names which that all could have corresponded with a new pope’s new chosen name.

This is a wonderful illustration of my previous advice to think ahead about not only what people are searching for now – but what they’ll be looking for in a few weeks or months time. This is what I was doing when I started Pope Watch – but Rogers certainly trumped us all with his move! Congratulations to him.

LInk: http://www.benedictxvi.com/

Darren Rowse is the founder of ProBlogger.net, a blog about the many ways of adding an income stream to blogs.

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