Pontiac Achieves Brand Stardom With Google
Instead of Google using brands to power search advertising, Pontiac is turning the tables and using Google to power its brand.
General Motors and other US automakers have suffered greatly at the hands of Toyota and its foreign carmaking counterparts. Now, GM has taken the audacious step of encouraging viewers of its TV commercials to “Google Pontiac,” MediaPost reported.
BuzzMetrics VP of marketing Nate Kalehoff described the regionally-run commercial he saw in Orlando in his article:
Kalehoff also noted a quote from GM sales and marketing chief Mark LaNeve about the power of Google: “We’re touting Google, frankly, because it stands for credibility and consumer empowerment, and we like the association.”
David Utter is a staff writer for WebProNews covering technology and business.