Podvertising Gives NPR a Boost

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National Public Radio, which wholeheartedly embraced podcasting early, is seeing a nice return on its investment.

According to Advertising Age, NPR’s revenues from new-media operations is 10% of its total. Podvertising is playing a key role. Acura was a founding sponsor of NPR’s podcasts and just renewed for another six months. No wonder then that CNN is set to expand its podcast play today.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Podvertising Gives NPR a Boost
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