PodShow Currys $8.8 Million Favor With VCs
A trio of venture capital firms have delivered a big cash infusion to Adam Curry’s PodShow Inc.
While some of the overheated public hype has quieted on the podcasting phenomenon, one pioneer in the field has been quietly building its business. Kleiner Perkins Caufield & Byers, Sequoia Capital and Sherpalo Ventures chipped in a combined $8.8 million to the PodShow coffers, according to a press release.
Podcasts have followed the Web’s path to the mainstream. At first a grass roots effort populated by technophiles, big names in technology and mainstream media have gotten into the act. Apple’s decision to make podcasts part of its iTunes Music Store lifted podcasting to greater public awareness.
Content providers as varied as Disney and Rush Limbaugh have made podcasts available via different methods. Disney’s podcasts have been available at no cost via iTunes, while Mr. Limbaugh’s web site provides his podcasts to paid subscribers.
PodShow plans to use the investment to “continue developing and supporting the content, tools and technologies that are at the heart of the medium,” according to the release. As far as monetizing the investment, PodShow produces content for “mainstream media companies,” and has been implementing an advertising model across its PodShow Podcast Network.
David Utter is a staff writer for WebProNews covering technology and business. Email him here.