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Podcasts More Popular Than Blogging?

By · July 13, 2006 · Leave a Comment
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ClickZ has details of a misleading study conducted by Nielsen//NetRatings that suggests podcasts are more popular than blogging. Be sure to catch the subtleties in the study’s claims…

“More people have downloaded a podcast lately than have published a blog”

It’s not apples to apples, folks. What we need to compare is how many have published a blog, compared to the number publishing a podcast OR how many have read a blog compared to those who have listened to a podcast. I’m sure blogs trump podcasts in either scenario.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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