Podcasting Is Disruptive For Radio Advertising
Fast Company: Podcasting is the newest disruptive technology threatening traditional radio — and making the satellite guys nervous, too.
Intro to a well-written short piece in Fast Company on the threat podcasting presents to radio, which also says:
Podcasting has the makings of an audio version of the blog phenomenon, allowing any bum with a microphone and a PC to become a shock jock.
Here’s the alarm bell for radio:
[…] And how’s this for disruptive potential? TiVo-like editing technology on MP3 players could render radio advertising meaningless. Wireless communications could update programming without a computer download.
Referenced link: Blog Meets Pod
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.