Playboy Takes a Cue From YouTube

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Playboy cites the "YouTube Generation" as inspiration for rearranging its primetime lineup. From 8-11 p.m., Playboy TV will air "short-form" content to better reach this key 18-34 year old male demographic.

The short attention spam of the modern adult male demands content more easily digestible, perhaps, amid so much available media and outright skin-filled competition. Maybe Playboy is looking for a way to get the guys away from the computer and back in front of the television where they belong.

(If you’re old enough to remember, you just as well could say Playboy is taking a cue from Comedy Central’s long gone "Short Attention Span Theater," which was a gem, in my book. But Playboy mentions YouTube specifically, so we’ll go with it.)

The new "Playboy Prime" short-format programming includes clips from popular shows like Totally Busted" "Naked Happy Girls" and "Sexcetera." It also includes shorts from "Hot Babes Doing Stuff Naked" where Playmates clean house, play tennis, skeet shoot and ride mechanical bulls.

Males are so simple, aren’t they? Don’t answer that. It doesn’t matter, as Playboy’s banking on that Pavlovian conditioning aspect of the male psyche.

"The response to the new format has been tremendous," said Playboy TV veep Todd Schwartz. "The new broader programming mix has struck a chord with our viewers and we believe we’ll increase the overall time spent viewing Playboy TV."


Playboy Takes a Cue From YouTube
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