Platform Possibilities: Bebo, Not MySpace

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More platform rumors are flying this week. After the success of Facebook’s platform, it seems like everyone and their social network is scrambling to get their own version out. We’ve already seen rumors about Google’s and MySpace’s intentions. Today, the MySpace rumors are called into question and Bebo rumors start.

Bebo logoBebo: Assuring Its Dominance
Read/Write Web reports from “a couple reliable sources” and “a Bebo investor” that the most popular social networking site in the UK, Bebo, is working on a developer platform, which it plans to call a “platform API.” RWW notes that with the rumored launches, the “‘platform wars’ will be well and truly on.”

As the most popular social networking site in the UK and other parts of the Commonwealth, Bebo could assure its dominance with a successful platform. However, the platform would have to be pretty revolutionary to help Bebo gain a more substantial market share. Worldwide, Bebo lags behind MySpace, Facebook, Hi5, Friendster and Orkut, so they have plenty of room to grow.

MySpace: Not So Much?
MySpace, on the other hand, may not be have a developer platform pending after all. Well, it’s pending, but it’s not coming soon. The big announcement coming up will be about the MySpace instant messaging client, according to Valleywag.

Speaking of this announcement, CNET warns:

It’s important to take this rumor with a grain of salt: Valleywag is first and foremost a Silicon Valley gossip publication. Additionally, this could be infused with a bit of TechCrunch-Valleywag rivalry, with one eager to debunk the other; it’s no secret that the two blogs have a bit of friction between them.

If all the rumors are true, a delay in the platform could seriously damage its eventual acceptance by the community—either MySpace users or developers. This is not the best way to assure your dominance when an up-and-coming rival has had its own platform for months.


Platform Possibilities: Bebo, Not MySpace
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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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