When Pizza Hut first announced that they had created a pizza-ordering app for the Xbox 360, it was hard to say that it wasn't at least an interesting idea. What goes good with gaming? Pizza. What goes good with 12-hour binges of House of Cards? Pizza. Who would enjoy the convenience of ordering a pizza on the device they're already glued to? Xbox users, most likely.
But apparently, it wasn't just smart - Pizza Hut is now touting the app as a pretty big success.
In an interview with Polygon, Pizza Hut's PR head said that in the first 4 months of offering the oder-by-Xbox-app option, the company generated $1 million in sales.
"It's been a source of unbelievable growth for us," said Doug Terfeh. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]."
No word yet on if/when a similar app is coming to the Xbox One or PS4.
The app works like Pizza Hut’s mobile apps. Users are able to build their own pizzas, and then select anything off the menu (wings, breadsticks, drinks, whatever). The advantage for some is that with the Xbox app, everything works well with Kinect motion and voice control.
— Pizza Hut (@pizzahut) January 9, 2014
With this kind of success, you can bet other pizza chains and other food delivery companies to start thinking about investing in their own console apps.
Have you ordered pizza with your Xbox?