Pinterest: Great Business Tool for Photographers

    January 27, 2012
    Mike Tuttle

One of the best “business” uses for Pinterest takes full advantage of the visual basis of the site. Photographers have been using Pinterest as an “inspiration board” to share with clients.

For example, in the past, if a photographer was tasked with shooting publicity photos for a rock band, she might pull tear sheets from magazines (Rolling Stone, etc). She might have scrapbooks she has collected over the years. Or, she might keep a library of books of her own to show clients. She would meet with the band and show them her ideas for the shoot.

Now, she has the world at her fingertips with the Internet. And Pinterest can help her show it to the band.

All she has to do is create a Pinterest board for that project and start pinning things to it. She can invite someone in the band, or the whole band – to join Pinterest where they can see her ideas, comment on them, discuss them, etc. She can even add them as collaborators on that board (or another) and get their own ideas.

This is what such a board might look like.

This is one great business use for Pinterest. There are tons more that do not exploit Pinterest directly for the sake of advertising and sales. Let’s hear about them in the comments.