Pinterest To Adjust Privacy Policy For Coming Ads

Chris CrumAdvertising

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Pinterest said on Friday that it will make some updates to its privacy policy on October 19th in an effort to make its Promoted Pins more relevant to users.

Promoted Pins are still in the testing phase, and aren't available to all potential advertisers just yet. They're currently only testing in the U.S.

"We want to help advertisers better understand how their Promoted Pins are doing," said Pinterest's Julie Park. "For example, an advertiser may want to know how often their ads are showing on Pinterest or how many people bought a product after clicking on a Promoted Pin. In the future, we’ll report that info to them."

"We also want the Promoted Pins you see to be relevant to you and come from brands you’ve shown interest in," Park added. "We hope to incorporate information advertisers share with us so that we can show you Promoted Pins that don’t feel random or distracting."

The company notes that users can adjust their account settings if they don't want Pinterest to use info fro advertisers to personalize Promoted Pins. Pinterest also supports Do Not Track.

A preview of the updated privacy policy is available here.

Image via Pinterest

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.