Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics
Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size can promote their own pins.
The do-it-yourself pins are available on a cost-per-cilck basis through ads.pinterest.com. For now, Pinterest is testing them with a few businesses including vineyard vines, Nicole Miller, and Shutterfly, but will make them available to everyone else in time. You can sign up to participate here.
Promoted Pins appear in search and category feeds.
The company is also refreshing its analytics offering with more detailed insights.
“In addition to seeing what people are Pinning from your website, you’ll also be able to see how Pins from your Pinterest profile are performing,” says Pinterest’s Jason Costa. “We’ll tell you which of your Pins and boards are driving the most impressions, clicks and repins. We’ll also clue you in to Pins that drive engagement across different platforms.”
They’re rolling this out slowly to “make sure everything works,” but if you have a business account, you should get access to it soon.
A couple weeks ago, Pinterest announced that it is working with a small group of marketing technology companies, including Salesforce, Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind, who are getting automated access to public dat through Pinterest’s Business Insights API. Partners were encouraged to add insights that aren’t available in Pinterest’s own offering.
Both of Pinterest’s latest announcements may become quite significant to marketers as the company uses recent funding to expand its search offerings.
Images via Pinterest