Pinterest Launches API, Partners With A Bunch Of Sites

Chris CrumeCommerce

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Pinterest has launched an API, and partnered with a handful of brands to surface popular pins on their websites.

Participating brands include AllRecipes, Better Homes and Garden, BuzzFeed, Disney's Babble and BabyZone, Elle Magazine, Mashable, ModCloth, NBC News Digital’s iVillage, Nestlé, Random House, Snapguide, Target, Walmart, Wayfair, Whole Foods, Zappos and Zulily,

The API allows these sites and apps to display what's currently trending from their content on Pinterest. Users can pin things right from the site.

"Now, when you go to in search of Thanksgiving recipes, you’ll see the most popular recipes on the home page, chosen by fellow Pinners," says Pinterest's head of developer relations, Jason Costa. "Or, if you head to to get started on your holiday shopping, you can browse in-demand products. Need a good book to read while you’re curling up at the fireplace this season? Go to to see the books Pinners are enjoying most."

It's unclear if and when Pinterest will expand this to everyone, but it seems likely that they will do so eventually. The company does say it will release additional API endpoints that will surface groups of Pins on partner sites in the coming weeks.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.