Pinterest Expands Gender Options For Users

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As Pinterest continues to face the reputation of slanting heavily toward having a largely female user base, the company announced new expanded gender options to make the site feel more inclusive.

"With this small but important update, Pinners can now find a custom field in their settings to enter their preferred gender, available on all platforms and in all languages (no drop down menu of pre-assigned options, and you can even include an emoji)," a spokesperson for the company tells WebProNews in an email. "So if descriptors like 'male' or 'female' don’t quite work for you, you now have an option. We hope this update helps everyone feel even more at home here on Pinterest, as they plan their future and discover ideas."

The move follows Facebook's recent move to offer infinite gender options, which itself was an extension from the over 50 options it previously provided.

Earlier this year, Pinterest made improvements to its Guided Search feature to reflect the user's gender. This is based on the gender the user has set in their settings. The move was largely seen as a way for Pinterest to appeal more to men, as it was accompanied by stats about male use of the service.

It's unclear if and to what extent the new feature will be taken into account for user search results.

Earlier this week, Pinterest announced the launch of Buyable Pins, which see the service taking a big new leap deeper into ecommerce. More on that here.

Image via Pinterest

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.