Pinterest Continues International ExpansionBy: Chris Crum - November 18, 2013
Last week, Pinterest announced its launch in Japan after previously launching in the UK, France and Italy. The company has since announced its launch in the Nordics.
“For the past month, we’ve worked alongside our community to translate Pinterest in more languages around the world,” said Pinterest localization manager Silvia Oviedo-Lopez. “Thanks to the efforts of Pinners in Denmark, Finland, Norway and Sweden, Pinterest is now available in these Nordic languages. The Finnish site was translated in four days, while the others took just a couple weeks.
“The response from local Pinners was amazing, from start to finish,” added Lopez. “People were eager to figure out the best terminology for Pinterest, and we got help from folks all over…”
As Pinterest expands geographically, so does it digitally. Last week, the company launched its first API, and partnered with a bunch of brands to surface more content from Pinterest on third-party sites.
News also came out late last week, that Pinterest is working on getting into the travel business, partnering with other sites with the goal of helping users book vacations.
If those efforts take off, it will do Pinterest well to be translated into as many languages as possible for sure.