Pinterest Acquires Icebergs, Which Is Shutting Down

Chris CrumBusiness

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Pinterest has acquired Icebergs, a service that let users organize and share content for creative projects. The product will be shutting down as its founders join Pinterest, relocating from Spain to San Francisco.

Icebergs announced the news on its site:

Over a year ago, we set out to create a private space in the cloud for you to save, organize and collaborate around your projects like never before. We built Icebergs aiming to design a new and better experience on content organization.

We’ve gathered an amazing community along the way. We took care of every single detail and put our souls into it, but it was hundreds of thousands of creative minds around the world who trusted us and helped us grow beyond our expectations.

We are thrilled to be joining forces with the talented Pinterest team in San Francisco. Pinterest is a visual discovery tool people use to discover, save, and act upon the things they love, which makes it a perfect home for our experience in product and design, and in building Icebergs.

On Pinterest, there are tens of millions of people using the site to discover more than 30 billion Pins every day, and we can’t wait to use what we learned building Icebergs to help make their experience even better.

Sadly, Icebergs will be discontinued on September 1, 2014 — Together with its mobile app and services. But don’t worry, as of today, we offer all our users a few options to export their content until the day of closing.

TechCrunch shares a statement from Pinterest, confirming the acquisition: “The technology will not be integrated with Pinterest, however César and Albert’s experience in building systems for the discovery and organization of objects will be incredibly relevant as they help build out Pinterest."

Terms of the deal were not disclosed.

Image via Icebergs

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.