Presidential candidates have been trying to find efficient, effective ways to incorporate the realm of social media into their campaigns ever since Barack Obama parlayed it into a four-year (at least) stay at the White House. Former Speaker of the House Newt Gingrich, perhaps known as much for his unconventional habits as he is for his unconventional "wisdom, is really starting to stretch the limits of this whole social media-as-campaign thing.
While he and Mitt Romney (and those other two guys) shell their embarrassing political ads en español in order to cajole Latino voters to cast in with them during today's Florida primary, Gingrich has been quietly courting the vote of another demographic: pets. As in your pets.
Pets With Newt 2012 sounds like a prank site but - I swear - it's legit and actually paid for by Gingrich's official campaign. As you can imagine, the website offers his supporters an opportunity to enlist their pets - who I presume have no prior qualifications aside from territorial pissings and the occasional corpophagia - into Gingrich's cause. All you need to do in order to commit your small, furry companion to the amusing-if-it-wasn't-true campaign of Gingrich is submit a few pieces of info.
The site's harmless enough and, honestly, if it were anybody else other than Gingrich I'd probably pass over it. But it's Newt Gingrich. And it's attached to his 2012 presidential campaign which, in case you've been smartly living under a rock when it comes to modern American politics, has been an epic farce.
You can also see a list of Newt and (third wife) Callista's favorite zoos. That's worth taking a look at if only for the opportunity to glimpse the slideshow of Newt mingling with captured animals of prey. I guess his handlers thought it'd be too risky to go find one of those Burmese pythons that have been decimating the Florida ecosystem as a good PR shot for today's primary.
Finally: I think I get a high-five for making it all the way to this point without making any jokes about how "Pets with Newt" is not really the best name for a site that endorses a known two-time (that we know of) philanderer.