Who knew the “P” in PETA doesn’t stand for people? Apparently, it stand for “pornography,” which is always a winning combination in regards to Internet dwellers, but in this case, will PETA’s upcoming pornography site, one that aims to use the adult medium to further its mission, be successful?

In case you missed it, word of PETA’s porn site came about when the .xxx domain restriction was lifted and companies began their race to register their .xxx site. You know, for brand awareness and all that? Anyway, while it’s doubtful we’ll ever see a Coca-Cola-based pornography site, we will apparently be getting one from an organization that’s committed to protecting animals.

I’m not sure what this means for the content of PETA’s soon-to-be porn site, but if they go the furries route, it would almost be too good to be true. Unfortunately, that doesn’t seem to be the case, according to some quotes that appeared in the The Telegraph recently. Rest assured, however. Furries or no, PETA is going to deliver its message with a helping hand from the most ubiquitous of Internet mediums, porn:

“We’re hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn’t anticipate seeing when they went to the PETA triple-X site,” said Lindsay Rajt, PETA’s associate director of campaigns.

Does this mean the furries phenomenon is still in play for PETA? Perhaps, but when it launches in December, PETA’s use of their .xxx domain is just as much about generating buzz as it is to titillate viewers:

“We try to use every outlet that we can to speak up for animals,” Rajt said. “We anticipated that this new triple-X domain name would be a hot topic and we immediately decided to use it and take advantage of it to try to promote the animal rights message.”

As for what the site’s content will entail, there’s a description of that, as well:

Visitors to the X-rated site will initially be presented with pornographic content as well as images from PETA’s salacious ads and campaigns, Rajt said. Those images will be followed by pictures and video shot undercover of the mistreatment of animals. The site will also include links to vegetarian and vegan – using no animal products – starter kits as well as recipes.

An example of these advertisements PETA refers to leads this article, and if PETA can promise more alluring shots of Charlotte Ross, who knows? Maybe the message will be successfully broadcast across the web. The question is, is porn an effective medium for getting a message out concerning the ethical treatment of animals?

Would, say, someone who hunts for recreation change their behavior after enjoying Internet porn, wrapped in a bow of “we must protect the animals” messages?