Personalize Your Google Results

Google launches SearchWiki Features, Drops SearchMash

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Google has announced SearchWiki, which is a new set of functionality that users with Google accounts can use to customize their results on any given search. SearchWiki allows users to move specific results up or down in rankings so that they appear in the preferred order when the same search is done in the future.

UPDATE:  Newsfactor reports that as Searchwiki is being phased in, SearchMash ("Google’s experimental search interface, a non-branded search engine that Google used to test new technology") is being phased out.


SearchWiki also allows you to post comments on results, such as notes to yourself, but you can also see what other people have said about them as well.

SearchWiki Comments

In addition, you can add and remove sites to your liking. So for example, if I want to search for my own web presence, but want to filter out other Chris Crums that aren’t me, I can do so.

To get a better idea of how this thing works, watch the following video:


Search Gets More Dynamic

"This new feature is an example of how search is becoming increasingly dynamic, giving people tools that make search even more useful to them in their daily lives," says a post at the Official Google Blog. "We have been testing bits and pieces of SearchWiki for some time through live experiments, and we incorporated much of our learnings into this release. We are constantly striving to improve our users’ search experience, and this is yet another step along the way."

What About Rankings?

Google makes it a point to mention that this will in know way impact rankings when other users do searches, so before anybody gets all worked up, don’t worry about that. But, this certainly does play into the personalized search scenario that can affect how those with Google accounts see search results. It seems that if they have already set a number of results to their liking, they are less likely to see results that would otherwise appear toward the top.

A New World of Search

The release of SearchWiki makes it pretty clear that Yahoo isn’t the only one doing compelling things with dynamic search. I think the next year or so is going to be the most interesting one we’ve had in a while when it comes to how we use search engines to get our results. With Yahoo obviously stepping up their efforts to change the game, I think we’re going to see some very cool things come out of the competition between the top two search engines.

Personalize Your Google Results
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  • http://ariazink.blogspot.com Aria’z Ink

    Assuming that it works as it should, this is a great idea.  How many of us have gotten search results for things we didn’t want & had to hunt long and hard to get what we were originally trying to find…Sometimes, several times per day. 

    Does it intend to save these search modifications for more than one search, in case I need to search the subject again, say in two weeks…?

  • Chris

    I don’t believe that Google is not going to use this info in the future for search results.  Eventually they will take this data and use it in the way they deliver search results, so we should all take note.  As Bruce Clay voiced last week, they have already stated they are implementing search results according to search patterns and trends, and this is another step away from the Google we have all known for so long.  I have noticed varied search results for many of the sites we manage for search marketing.  Results are pulling up #3 for one person and #1 for another, etc…  and this is another way to pull more data for Google to use rather than the very corrupt linking system.  Search marketing has entered a whole new era!! 

    • Chris Crum

      It’s definitely going some in some interesting new directions.

  • http://www.myexpresswebservices.com Eric Gourmet

    This is good new. Using existing tools like Subscribed Link or Google Base help to push your website in someone else search results. This new tool will allow everyone to sort out its own search results and give more relevancy to quality websites. On page and off page marketing will still be the first step to market a website, but hopefully link exchange will become less important.

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    What a novel idea :)

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