People Are Finding More Words To Search With
Brian Ussery, an Atlanta SEOer and blogger, reported last week that Google searchers have broken the three-word search term barrier as of the fourth quarter of 2007. The average query is now four words.
That means a lot to SEOers targeting that long tail of search. It also means (maybe) that, collectively, searchers are becoming a bit more sophisticated in their searching, or at least more specific.
Ussery says he and colleagues learned the news from Google’s Avinash Kaushik at a social gathering at Google Atlanta. Kaushik "beta tested" a presentation he’d put together during the flight over.
The story’s so boring it has to be true.
Hey, mind if I beta test a reading of Deuteronomy? Oh, wait, that’s what Leviticus was, wasn’t it?
I keed, I keed. Just sayin’ I don’t think he’s name-dropping.
Ussery also learned that 14% of Google clicks were from paid search, and 25% of user queries were unique queries.
Hat tip to Search Engine Roundtable