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Pausing AdWords

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Google has now enabled pausing of ads and keywords. The AdWords blog announced that you can pause certain ads and keywords when your inventory was low or have you ever wished you could temporarily stop serving image ads on certain sites during the weekdays.

As of today, all AdWords advertisers can pause and resume keywords (for keyword-targeted campaigns), sites (for site-targeted campaigns), and ad creatives. As you can see from the picture below, this feature is functionally similar to the pause/resume feature on the Campaign Summary page – we’ve simply extended it to the keyword, sites and ad variations tabs.

Webmasterworld members have sighed with relief that:

Although it took ages in the making, the ability to pause kw is now live.

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Pausing AdWords
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About Navneet Kaushal
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. WebProNews Writer
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