Paula Deen to Launch Her Own Digital Network
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Paula Deen Ventures, the company behind celebrity chef Paula Deen‘s media initiatives, today announced that it will launch the Paula Deen Network sometime in September. The digital network will feature daily programming and recipes from Deen, who is best known for her Food Network show Paula’s Home Cooking.
“While Paula had several offers to return to broadcast television, she ultimately decided to launch the Paula Deen Network because it gives her a greater level of direct access to her millions of fans when it is convenient for them,” said Steven Nanula, CEO of Paula Deen Ventures. “In addition, Paula will enjoy full creative control of the shows, recipes, and content, and be able to give her fans exactly what they love most about her. With 4.2 million fans on Facebook and 1.24 million followers on Twitter, it was clear to us that an interactive digital network was the way to go.”
Deen was forced off TV and dropped by her publisher one year ago after admitting during a court hearing that she had used racial slurs in the past. Deen recently announced a 20-city Paula Deen Live! comeback tour of live cooking shows.
The Paula Deen Network will feature on-demand content from Deen that can be accessed via computer, tablets, and smartphones, with smart TV access planned for he future. A preview of the network will be shown during Deen’s Paula Deen Live! shows. Deen has also released a Youtube video promoting the new network.
The network will be subscription-based, requiring fans to pay up to access the content. A 14-day trial offering of the service will be available at launch and pre-registration will begin in July.
“I’m so excited about my new online Network and can’t wait to show everyone what we’ve been working on,” said Deen. “We’re going to have so much fun being together and cooking up some wonderful new and classic dishes. Y’all can get my recipes, tips, and cooking anytime you want – this is for you.”
Image via Youtube