Paula Deen Loses Sears, Kmart, Walgreen

By: Mike Tuttle - June 28, 2013

Paula Deen’s empire seems to be crumbling faster and faster. After losing Walmart, Smithfield Foods, Novo Nordisk, and her Food Network show, Paula was probably hoping the week would just end and spare her any more bloodletting. But today Sears Holdings announced that they were also cutting Paula’s apron strings. That lost her Sears and Kmart. And before the day was over, Walgreen Co. also piled on.

Paula Deen’s admission in a deposition that she had once used the “n-word” (not “non-stick”; the other one), has caused a landslide that sent business partners running from her even faster than Rush Limbaugh’s “slut” branding.

Pundits are more divided over this issue than the Trayvon Martin case that runs parallel with it this week. While the Zimmerman killing of Martin should come down to an evidence-based consideration of whether or not one man killed another man without good reason, the Deen case is all about the court of public opinion right now. The civil suit against her and her brother will come later.

One of the Deen quotes that her detractors hang around her neck a lot is when she was asked if she had ever used the “n-word”. She answered, “Yes, of course. (But) it’s been a very long time.”

That “of course” has been read as some clouded understanding on Deen’s part that it should be expected that people would use that word. But one of the people who has weighed in on the matter is the former president of the Cleveland County, North Carolina chapter of the NAACP. Willie McIntosh points out that Deen is 66 years old, and she grew up in Georgia during the Jim Crow era. To think that she might not have ever used the “n-word” is silly.

“Any time you use racial slurs or derogatory remarks about anyone, I think that’s wrong,” he said. “But to think no one has ever said any of those words would be naïve. No one but Deen knows how sorry she truly feels, but all anyone can do is take her remorse at face value.”

So far, few people seem to have been willing to do so. Businesses are running from her, at least for now.

Mike Tuttle

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Mike TuttleWriter. Google+ Writer for WebProNews.

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  • Karen Stanford

    It was the “of course” comment that got me, but the NAACP prez is right: she is 66 and southern, it would be naïve to think she had not. What I’m choking on is the other comments I read in the lawsuit. It quoted Deen as saying she wanted servers at a function she was related to look like “little niggers” dressed in black shorts, bow ties, and Shirley temple curls. That was extremely offensive and not that long ago. She has a large African American fan base and the companies that dropped her recognize the value of the Black dollar.

  • Sheila W

    OMG! Get over it. She is not the only one to use that kind of language and metaphores…….leave her alone and get on with business as usual…..I Love Paula Dean….she does not need all these sponsers to continue with her career, she has enough fan base to survive…shame on all the sponser who dropped her, yall are all chicken S__t!

  • http://mywebsearchhomepage carol

    I agree leave her alone everyone has said things without thinking wishing they could change it but does not mean a thing except were human and we make stupid mistakes but some like to play god thinking they are perfect casting the stone cause the only reason for anyone dropping her is the mighty dollar

  • wasa

    This is so funny

  • M

    The media keeps this going by saying things like America is more divided on this issue than…I’ve read may of these articles and Paula is still very much supported by the general public but again no one is listening to what the majority has to say.