Paramount Launches Clip Website For Businesses

Paramount Pictures has launched an online service to sell its movie clips to businesses in an effort to combat declining DVD revenue.

ParamountClips.com is powered by Digitalsmiths VideoSense platform. Users can search the Paramount library by actor, locations, or lines of dialogue. VideoSense combs through the collected metadata to locate the relevant clip.  Clips can be reformatted, exported to any platform that plays video, and monetized.

Currently the site has clips from around 80 films including "Forrest Gump," "Top Gun," "Iron Man," and "Star Trek." Paramount plans to add 200 more films over time and eventually have about 1,000 of its titles available. The site will also open up to non-business users, but it’s not clear when that will happen.

"This new platform enables Paramount to create a ‘digital blueprint’ of our entire film library that can be monetized across an unlimited combination of screens, interactive applications, strategic initiatives and business relationships worldwide," said Geremie Camara, VP of Product Development for Paramount Digital Entertainment.

"With the Digitalsmiths technology, we are opening new revenue streams for our premium film and clip library."
 

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