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Pandora Tunes In To Facebook, Twitter

Releases sharing toolbar

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[ Social Media]

An extremely popular Internet radio service has finally acknowledged two of the top social media sites.  Thanks to a new feature, Pandora users can now easily spread the word (or note, as it were) about good music to their Facebook friends and Twitter contacts.

A post on Pandora’s official blog explained, "[W]e’ve added a sharing toolbar above the player so you’re always just a click away from sharing a song or a station with your friends on Facebook and Twitter.  The first time you share on one of these networks, you’ll have to go through a series of pages that will connect your Pandora account with your Twitter or Facebook account.  After that, it’s a just a simple click to share."

As for what’ll happen next, the paragraph then continued, "When you post songs to Facebook your friends will be able to listen to samples right in their news feed.  On Twitter we’ll post a shortened link to a page featuring just the song or station you shared."

This feature is likely to get a lot of use, given the overlap in the Pandora-Facebook-Twitter user base.  It’s almost sure to result in people spending more time on all three sites, too.

What’s interesting to think about (even as the Pandora blog post mentioned MySpace widgets) is if the sharing toolbar’s existence might affect the Facebook-MySpace content-sharing negotiations that are supposed to be taking place.
 

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Pandora Tunes In To Facebook, Twitter
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