CES 2012: Pandora Owns The Digital Airwaves


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Everybody loves Pandora Radio and 125 million users can’t be wrong.

Pandora used CES as an excuse to boast their ridiculous number of registered users and new partnerships that further cement them as a major player in the Internet radio business.

First up, Pandora declared that they have now moved up to more than 125 million registered users. This is most likely due to the fact that Pandora is now deployed on more than 450 consumer electronic devices, up from 200 products the same time last year.

They announced that the average listener time has increased to 18 hours a month. Considering that more and more people listen to Pandora on their smartphones, that’s a lot of data and money for the mobile providers.

As a final boast that is sure to make Pandora the envy of Internet radio companies everywhere, they announced that they now own 68% of the market share. At least they did in November according to Triton Digital.

Pandora is also now in partnerships with 23 automotive companies. Some of those include Acura, Kia and Audiovox, with the last one being an aftermarket company. They also announced a partnership with Dish Network for their new set-top box and DVR.

Jessica Steel, EVP of business and corporate development for Pandora said, "The car is one of the most popular venues for radio listening and incorporating Pandora into the native environment of automobile dashboards makes listening to personalized internet radio as easy and natural as listening to traditional radio."

Do you contribute to Pandora’s 125 million users? Or do you prefer one of the other providers? Sound off in the comments.