Pandora, forever fighting the perception of some that it's not exactly artist friendly, has just announced a new analytics platform called the Artists Marketing Platform (AMP). Pandora says it's the best way to harness Pandora's 76 million monthly active users, who listen to over 20 hours a month.
The AMP will offer musicians analytics like total track plays, number of thumbs up, number of total stations added, total listener counts – all sorted by various time frames. The new AMP will also show artists a geographic breakdown of their popularity.
"With AMP, we hope to make the day in and day out easier for artists by eliminating the guesswork. From finding out what songs are performing well to inform singles or set lists, to mapping where an artist’s fan base is to inform tour schedules, our ultimate goal is to help artists across the spectrum build and maintain their careers, says Pandora founder Tim Westergren. "We’re just getting started, but we have a strong vision for where this can lead and are excited to watch it take shape."
Pandora says there are currently more than 125,000 artists playing on its service, 11,900 of which have over 100,000 unique listeners that have given them the thumbs up.
Images via Pandora