Panama Sticks

    January 12, 2007

Time to get out the Pam, Yahoo…

I had heard Yahoo wasn’t so thrilled that their internal project name for the new YSM Platform was getting so much ink, but now the momentum seems unstoppable.

Brian Quinton, in an interview with Mona Elesseily in Direct mag, delves deep into the Panama vocabulary, citing “Panamanian budget-setting tool” and “Panama immigrants.”

I talked with a reporter from Marketing mag here in Canada today. One of the questions referred to whether we or our clients would be “using Panama” for Canada-specific accounts.

Maybe this Panama-centrism will die back after the migration, but for now, Yahoo, you’re stuck with the moniker.



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Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.