Panama Geo-Targeting

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Yesterday I posted a link to aimclear’s blog about his frustrations with getting Yahoo geo targeting features to work for him.

A thread had also been started at Search Engine Watch forum which apparently has been pulled, but thanks to Google cache, I was able to grab some of the info.

Basically, ackmnmn from aimclear says that a support person at Yahoo informed him that Yahoo recognized some aspects of geo targeting were not working and that Yahoo would be disabling geo targeting or parts of it.

In the same SEW forum thread, YahooSarah chimed in with:

“We are seeing DMA targeted ads are not showing up in more specific sub-DMA geo-modified (geo-tagged) queries. Example: “Pasadena hotel” will not be matched to Los Angeles DMA targeted keyword, “hotel”. You should start to see improvements the week of January 15.”

She also replied with another comment stating specifically that Yahoo was not disabling or shutting down geo targeting.

Just to be sure, I confirmed this with my contact at Yahoo Search Marketing.

So I guess it’s a matter of interpretation, “making enhancements” vs “shutting down”, but Yahoo was very specific that nothing was being shut down.

I do suspect (my own opinion) that Yahoo is taking a serious look at the detailed feedback provided by ackmnmn in their process of enhancing the geo targeting feature.

When you run into issues with search engines as an advertiser, you have options on how to handle it – rant and complain or provide feedback so they can fix it.

For the most part, I think ackmnmn was trying to provide feedback, but with the edges a little rough due to his frustrations. But then again, maybe it was the rough edges that got Yahoo’s attention?


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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

Panama Geo-Targeting
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About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer
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