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Paid Search in the UK – A Free Guide

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E-consultancy has published a free 12- page briefing on the Paid Search industry in the UK.

The document is packed full of useful information, including:

  • An overview of the UK market (including market valuation and trends)
  • A write-up of the key points emerging from the discussion
  • New statistics
  • Useful resources

Topics discussed included:

  • Yahoo!’s launch of Panama platform
  • Landing page optimization
  • Bid management technology
  • Quality of traffic on content networks
  • Budget allocation and resourcing

Hey, you can’t beat free!*

(*well you could if they paid you to read it, but they’re not, so go read it cos, it’s free, which means you don’t have to pay for it…..no, they’re not going to pay you to read it, so stop asking!)

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