Paid Click Joy Returns To Google
The latest monthly assessment of clicks on contextual ads from comScore found Google regaining a little of the activity it lost in recent months.
Google’s push for higher quality ad experiences for its visitors may have contributed to a little slippage in their volume of ad clicks in recent months. The company believes a more stringent devotion to ad quality will lead to better conversions for advertisers, and in turn an increased amount of lucrative business for the search advertising company.
Measurement firm comScore has been reporting on its view of ad clicks in the industry. One of their reports in prior months set off concerns about Google’s stock price, but those were righted after Google reported impressive quarterly numbers.
Silicon Alley Insider cited via Lehman Brothers the latest comScore look at paid clicks in the US for the big search advertisers. Google enjoyed a nice uptick year over year for April, gaining 19.6 percent.
Yahoo and Microsoft saw fewer year over year clicks in comScore’s view. The April year over year change for the two saw Yahoo give up 4.4 percent of its US paid clicks. Microsoft dropped 9 percent year over year, but compared to February and March losses, this represented an improvement.
The news seems to be lifting Google on Wall Street. Last night’s $583 close will see another dollar tacked onto the share price when the bell rings this morning as the market opens.