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The SEO’s Toolkit Part Two of Three: Tools
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Welcome to part two of this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use to better your organic optimization efforts. To make sure that when I say affordable I mean for virtually everyone I’m going to set the bar at $100/yr or ownership. Admittedly, we use tools that cost more than this but many of those tools will be out of some people’s price range.

 

The SEO’s Toolkit Part One of Three: Firefox
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Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources they should use to keep up with the latest going’s on. While telling people how to optimize their own sites and what the tools we use isn’t generally the best of business practices – I just can’t help myself.

Facebook Reminds Users How to Handle Death
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If you’ve had a friend or loved-one die during the Facebook age, you may or may not have known that Facebook will memorialize their profile if you let them know about it. Facebook’s Max Kelly reminded us of the fact in a post on the company’s blog today.

YouTube Faces Formal Complaints In Germany

In about two weeks’ time, the two-year anniversary of YouTube Germany’s launch will roll around.  The site’s set to receive more legal documents than birthday presents, however, as it’s facing some formal complaints.

The distribution of copyrighted material is at issue, of course, and so is the (lack of) distribution of royalties.  What sets this situation a little bit apart from other ones is that a number of individuals -rather than just a money-grubbing organization or two – are involved. 

U.K. Social Networking Sites Account For 25% Of Display Ads
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Social networking sites in the U.K. accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, according to a new study by comScore.

Telecommunications companies were the heaviest social networking site advertisers, serving more than 949 million display ad impressions on social networks in August, or about 7 percent of all display ads delivered in the site category.

Social Networks Blamed For $2.25B In Lost Productivity
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Short stretches can really accumulate.  Did you know, for instance, that if someone comes back from lunch nine or ten minutes late every day, he (or she) will take the equivalent of free week of paid vacation per year?  And similarly, one IT services and technology company believes social networking is costing UK businesses $2.25 billion each year.

Facebook Makes Share Buttons More Useful
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Facebook launched a new version of its Share button today. This includes a live counter and analytics. When you use the new share button on your content, you can measure engagement and view the number of shares, likes, comments made, and clicks back to your site.

Twitter Picks Up Former Facebook Platform Manager

The personnel push-and-pull between tech companies is always interesting to watch; who goes where can be a sign of how insiders are placing their bets.  And more than bragging rights appear to be at stake as Josh Elman, who used to work for Facebook, has joined Twitter.

AOL Names Post-Time Warner Board of Directors

AOL has named eight members to serve on its Board of Directors, once the company’s separation from Time Warner is Complete. The members have experience in Internet media, entertainment, marketing, and finance.

1. Former Amazon Senior Vice President and CIO Richard Dalzell holds a B.S. in engineering from the U.S. Military Academy, West Point. He has also worked as Vice President of the Information Systems Division at Wal-Mart.

Newspaper Websites Attract 74 Million Visitors In Q3

An average of 74 million people visited newspaper websites in the third quarter of 2009, representing 38 percent of all Internet users, according to a custom analysis by Nielsen for the Newspaper Association of America (NAA).

Newspaper website visitors generated more than 3.5 billion page views during the quarter, spending 2.7 billion minutes browsing the sites over more than 596 million sessions.

Carl Icahn Quits Yahoo’s Board Of Directors

Another noteworthy event in the long, strange tale of the Microsoft-Yahoo deal has occurred: about 15 months after securing his seat on Yahoo’s board of directors, Carl Icahn has resigned the position.

It’s important to note that the move isn’t supposed to be interpreted as the first step in starting another fight.  Or even as a sign of disapproval.  In fact, in a letter announcing his resignation, Icahn made it sound more like a case of "mission accomplished" and "time to move on."

Ask.com Gets New U.S. Leadership

On Friday Ask.com announced that it has promoted Doug Leeds to President of Ask.com U.S. In addition, Tony Gentile has joined the company as Senior Vice President, Product Management.

Leeds has been with Ask Networks since early 2006, where he has held several different positions. Most recently, he has been President of the company’s Dictionary.com and Chief Operating officer of Ask Networks. Now as President, he will oversee the US business for Ask.com and lead the development, launch, and execution of Ask’s strategy in the U.S.

Adobe Teams With Salesforce on New Flash Builder

Adobe and Salesforce.com have partnered to launch the Adobe Flash Builder for force.com, which Adobe says increases developer productivity for creating rich Internet applications in the cloud. The product can be used to enhance existing Salesforce CRM implementations and custom-built Force.com apps, or build new apps altogether.

Power.com Suit Against Facebook Tossed

Facebook appears to have won at least part of yet another legal fight.  Yesterday, United States District Judge Jeremy Fogel dismissed a complaint that Power.com brought against the social networking company in early July.

Facebook actually sued Power.com way back in January, alleging that Power.com had collected data about its users, and, in the course of doing so, violated the CAN-SPAM act and a couple of other regulations.  Facebook raised the issues of copyright and trademark infringement, too.

Some Brands Have Good Ideas For Social Media. Do You?
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Not all big brands are using social media tools to the potential they could be. For this reason, it really sticks out when they do. There are plenty of small businesses you can learn a lot about ways to use social media from, but it is the big brands that have the truly wide reach. These are the ones that are easier to find, just because they’re brands that you know.

Android Users Outspending iPhone Counterparts

Is it better to have tons of customers, or some who are willing to spend a little more?  Well, whatever its corporate stance, it seems that Google has found its way into the second category with Android, according to one company’s findings.

WhitePages specializes in exactly what you might expect: phone-related apps.  More specifically, think phone directories and caller ID.  And WhitePages peddles its apps to both Android and iPhone users, so it has a decent understanding of both markets.

Microsoft Sees 14% Decline, But Remains Enthusiastic
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Microsoft reported its quarterly earnings today with a 14% decline in revenue from the same period a year ago. The company reported revenue of $12.92 billion for the quarter.

Operating income, net income and diluted earnings per share for the quarter were $4.48 billion, $3.57 billion and $0.40 per share, which represented declines of 25%, 18% and 17%, respectively, when compared with the same period last year.

Uptimes For Phishing Websites Down 25%
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The amount of time phishing websites remain online has dropped 25 percent over the last year, according to a new survey by the Anti-Phishing Work Group (APWG).

Google Makes Biggest Design Changes to Maps Yet

Google is rolling out the biggest set of changes it has ever made to Google Maps since it launched nearly five years ago. The changes come in a variety of manners, like refinements to color, density, typography, and road-styling. These changes are visible in the "map" and "hybrid" views around the world.

Codename Keychest: Disney’s New Film View Technology
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Disney has been diligently working on a new technology, code-named Keychest, that would give users the ability to watch a movie from any device imaginable.

Does Disney’s Keychest sound interesting to you? Tell us.

Kentucky Supreme Court Hears Online Gambling Case

The Kentucky Supreme Court heard arguments on Thursday on whether the Common Wealth of Kentucky has the power to seize 141 domains belonging to online gambling sites.

Previously a Franklin Circuit Court Judge ruled for the state saying it was allowed to seize the domain names, but the Court of Appeals overturned that decision. The case was then appealed to the Supreme Court.

Mozilla Aims to Integrate Social Media and Email into One Inbox

Mozilla has introduced a new inbox program called Raindrop. They refer to it as an "exploration in messaging innovation" to "explore new ways to use Open Web technologies to create useful, compelling messaging experiences." Sounds kind of like  what Google’s trying to do with Google Wave from that description doesn’t it? There is already talk that this may compete with it.

Mattel Launches Ecommerce Website

Toy maker Mattel has launched its own ecommerce site, MattelShop.com, offering a selection of its popular brands along with social shopping features.

MattelShop.com features a social shopping tool called ShopTogether, developed by shopping application firm DecisonStep, that allows users to browse the site with family and friends. Shoppers have the ability to chat with each other in real time about the various toys offered on the site.

Facebook Receives 1/4 Of US Page Views?
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More often than not, when something is successful overseas, it’s even more successful in its home market.  And this led one person to wonder: if Facebook receives one-seventh of all page views in the UK (as Hitwise suggested last week), how’s it doing in the US?  He found that it might receive as many as one-fourth of all page views.