Making Money With Social Media Marketing
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Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI."  The session focused on Facebook, in particular.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

More Feature Interaction Within Facebook Apps
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Last week, Facebook announced an update to the Open Stream API, which allows integration of Page streams with applications. Now, Facebook has opened up the new Mailbox and Notification APIs, which allow developers to provide users with more ways to interact with core Facebook features within their apps.

Tips For Online Video Optimization
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It’s no secret that online video is popular, from Hulu to YouTube the number of Americans watching video continues to increase. In the SES session "The Next Wave for Online Video," the panelists focused on optimizing online video for search and other strategies.

Search, Social Media, And Missing Persons
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Although search engines can be used to look up songs’ names, and with Facebook, you can keep track of your friends’ antics, search and social media can serve more important functions, too.  And at SES San Jose, a session focused on using these resources to find missing persons.

FriendFeed Gets a Lot of Traffic from Twitter
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There is a lot of discussion going on about Facebook, FriendFeed, Twitter, and real-time search. This is to be expected since yesterday it was announced that Facebook is acquiring FriendFeed.

Companies Should Focus On SEO
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In the SES session "Search: Where To Next?" the panel discussed what the future holds for the search industry.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

OgilvyOne Worldwide CEO Hails Digital Marketing
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Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing."  In it, Fetherstonhaugh stressed that marketers do indeed need to get online.

Where’s Bing’s Real-Time Search?
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Google is working on an update called Caffeine, which will increase the speed at which it indexes content. This could be a step toward Google’s incarnation of real-time search. Facebook has just started rolling out its own real-time search feature, much like Twitter’s, which has been around for some time.

Royal Opera House To Create Twitter Opera

The Royal Opera House in London is asking Twitter users to help it create the world’s first online opera.

Twitter users can search for @youropera and add their tweets to the opera storyline.

“It’s the people’ opera and the perfect way for everyone to become involved with the inventiveness of opera as the ultimate from of storytelling,” said Alison Duthie, Head of ROH2, the arm of the Royal Opera House in charge of creating original projects.

Successful Social Media Implementation Comes with Motivations

It’s interesting to look at how the web has evolved and continues to do so. Social media (at least in its current incarnation) is still relatively young, yet we have seen a lot of evolution just within this aspect of the web itself. This is highlighted today especially, as we see competition in the real-time search arena really stat to heat up.

PayPal Intros New Student Accounts

eBay-owned PayPal has launched a new way for teenagers to shop online with PayPal and in stores with the "Student Card," part of the "Student Account." The account comes with a number of capabilities for parental monitoring.

Features include:

Bing Begins “Double Saving Days”

Sentimental types can argue all they want, but the only thing reliably better than a bribe is a bigger bribe, and Bing’s attempting to capitalize on this fact.  "Double saving days" have begun, which means that Bing users can get twice the amount of money back as usual.

From now until the end of the month (although Microsoft’s reserved the right to end the promotion early), Bing’s cashback program will be in high gear.  Total cashback rewards of up to 50 percent are available, and most of the stores that were already onboard are participating.

Google’s Latest Facebook Page is for AdSense
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Google recently launched its Facebook Page. Now they have launched one specifically for AdSense.

Google refers to this as one-stop shop for up-to-date info. It will be synched with the AdSense blog and Twitter account, and will also contain optimization photos and videos that are found on the AdSense YouTube channel.

Click Forensics Launches Traffic Quality Dashboard
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Click Forensics has introduced a new traffic quality dashboard aimed at helping ad networks and publishers pinpoint good and bad online advertising traffic sources.

The dashboard is designed to help manage downstream publishers and affiliates and adjust online traffic sources and campaigns to improve quality and performance goals.

Facebook Attracting Younger Users In The U.K.

The number of 15-24 year olds in the U.K. visiting social networking sites reached 6.8 million in June, up 14 percent compared to the previous year, according to a new report from comScore.

The overall audience of social networkers in this age group is up substantially during the past year, but the time spent on social networking sites is down 9 percent. The overall decrease in time spent on the sites appears to be due to younger users spending less time on secondary social networking sites.

FriendFeed Acquired By Facebook

This is one of those posts that we’d rather bring to you quickly and fill in the blanks later–Facebook has just announced that it has agreed to acquire social network aggregator FriendFeed.

Facebook today announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.

Domain Registrars Lose Accreditation
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Three South American domain registrars have lost their accreditation according to the Internet Corporation for Assigned Names and Numbers (ICANN). The reason for this is that they have failed to comply with the requirements of the Registrar Accreditation Agreement (RAA).

The registrars involved include South American Domains, which does business under NameFrog.com, Simply Named (SimplyNamed.com), and Tahoe Domains.

Facebook Acquires FriendFeed
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Facebook just announced that it is acquiring FriendFeed. All FriendFeed employees will join Facebook and FriendFeed’s four founders will keep their senior roles on Facebook’s engineering and product teams.

Watch Videos on Twitter without Clicking Short URLs

Video search engine VideoSurf launched a Firefox add-on today called "Videos at a Glance," which can show Twitter users the videos behind applicable links. For example, if someone in your Twitter stream posts a link to a video, the add-on will automatically display the video, as well as a visual video summary, right in the tweet, so you don’t have to click through.

British Using ‘Common Sense’ Strategy For Social Media In The Military

Since we had a rather strong response to our coverage of the United States Marine Corps’ policy to not allow Marines to access social media outlets like Facebook and Twitter on the Marines’ network it seemed appropriate to see how this is handled ‘across the pond’.

The Relationship Between Teens And Music

A new UK Music research study highlights the complexity of consuming, copying and sharing of music between 14-24 year-olds.

Google Welcomes NetSuite as a Checkout Partner

Google announced today that NetSuite is now a featured partner of Google Checkout. This means that NetSuite users can now offer Google Checkout as one of their payment options.

People Checking The Cellphones and Blackberries Before Breakfast

If you’re an avid dayparter, you might already know that breakfast is one of the best times of day to target your advertising.

According to the NYT, more and more people are checking emails, tweeting, texting and updating their Facebook status, before they grab breakfast. Some, are even more addicted!

eCommerce Sales Down From Last Year
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comScore has released its Q2 retail eComerce sales estimates, which indicate that US online retail spending totaled $30.2 billion, which is 1% less than the same period last year. This is only the 2nd time eCommerce spending has been lower for the same quarter than the previous year.

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