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Irrelevant Keywords Can Be Costly
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Some Google AdWords advertisers are not pleased with what they are finding in Google’s Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable. 

PayPal Provides Payment Solution for New WebMatrix
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Today, Microsoft launched WebMatrix, a new tool described as a way  to make web development easier for people of all skill sets – from the novice to the expert. Now, PayPal has announced the PayPalX helper built specifically for Microsoft’s offering. 

PayPalX Helper lets developers integrate payments within their web sites or e-commerce applications built using WebMatrix.

John F. Kennedy Archive Moves Online
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The John F. Kennedy Library Foundation has introduced the nation’s largest online digitized presidential archive, offering access to papers, records, photographs and recordings of President Kennedy’s thousand days in office.

People Want More Information About Doctors Online
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U.S. adults with a primary care physician spend more time researching the latest electronic gadget or a gift for a friend than they do choosing a doctor, according to a new study released by Insider Pages and conducted by Harris Interactive.

At the same time, the majority of U.S. adults with a primary care physician wish they could find more comprehensive information about their doctors online.

Experian Hitwise Records Another Bing Bump In December

Last month, Bing employees got a present of sorts, only this wasn’t the type of thing a person can stuff under a tree or into an envelope.  New data from Experian Hitwise instead indicates that Bing’s share of the search market rose by five percent between November and December.

That’s significant on its own, considering how well and how long Google’s dominated the field.  As an added bonus: Yahoo’s share of the search market stayed rock-steady, meaning the Bing-Yahoo team increased its standing as a whole.

Zillow Adds Real Estate Agent Ratings
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Real estate website Zillow has introduced a new feature that allows home buyers and sellers to search for local real estate agents based on ratings and reviews.

When people use the Zillow Directory to search for a real estate agent in their area, results are sorted by local agents with the highest overall ratings and the largest number of reviews.

Microsoft Launches WebMatrix Web Dev Tool with Built-in SEO
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Microsoft has released a new web development tool called WebMatrix, which the company says is designed to let developers of "all skill levels" create, customize, and publish websites to the Internet. 

WebMatrix brings together a Web server, a database, and programming frameworks, letting users code, test, and deploy both deploy both ASP.NET and PHP applications side by side. It also includes built-in SEO features. 

CityVille Hits 100 Million User Mark
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Less than two months ago, something called "CityVille" launched on Facebook.  Now, statistics indicate it’s hit a tremendous milestone – the 100 million user mark – making the game a huge success and its creator, Zynga, a good deal richer.

Facebook Groups As A Small Business Intranet Option
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When Facebook Groups was unveiled last year, I was skeptical. Facebook tinkers with its platform so much (to its credit) that I sometimes just tune out. Professionally, I need to know about these changes. And, more importantly, I need to know how they impact my clients. But, this one just didn’t do much for me.

Until I started revisiting the tool recently.

German Government May Fine Businesses for Using Google Analytics
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How much do you rely on web analytics? Probably a great deal, and with good reason. It’s incredibly hard to get ahead online without looking at analytics and using that information to your advantage. Many of you probably use Google Analytics for this, but what if the government threatened to fine you for doing so? 

Yahoo Launches Online Sports Magazine
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Yahoo Sports has launched “ThePostGame,” an online magazine it says “covers the world of sports from a lifestyle and entertainment perspective.”

ThePostGame features one-on-one interviews with athletes and coaches, The High Five, a daily line up of the five most popular sports links and original content from sports related blogs.

MySpace CEO Admits Sale, Merger, Spinoff Possibilities
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In an attempt to increase its appeal, homeowners often clean, repaint, and recarpet a house before trying to sell it.  And similarly, following a talk by CEO Mike Jones, it’s starting to look more and more like a significant overhaul and major layoffs at MySpace are geared towards helping News Corp. get rid of the property.

Which Parts of Your Company Should Be Listening to Social Media

Co-authored by Jay Baer and Amber Naslund

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming through online, via the social phone.”

iOS 4.3 Beta Reveals New iPhone, iPad Features
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Apple’s iOS may have been surpassed by Android on Millennial Media’s network, but iOS is stealing the headlines this week. 

Turning to the Human Brain for More Accurate Market Research
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Google Changes Display URLs for AdWords Ads
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Google will be changing the way display URLs look in AdWords ads in the next week or so. The domain portion of the display URL will always be showing in lowercase letters.  For example, Subdomain.Example.com/Subdirectory will appear as subdomain.example.com/Subdirectory. Google suggests that the move can actually boost clickthrough rates. 

White House Plan for Web Identity Ecosystem a Tough Sell So Far
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Update: Read more on this from our conversation with Google Open Web Advocate and OpenID Board member, Chris Messina. 

Google Buys eBook Technologies to Provide Richer e-Reading Experiences on Tablets

eBooks and e-readers are big business these days. Amazon’s Kindle recently became the company’s best-selling product ever, and its competitors have done pretty well too. Now tablets are coming out of the woodwork to go head-to-head with Apple’s iPad, and these are also ideal for reading eBooks (some with Android).

Android Surpasses iOS For First Time on Millennial Media
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Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm’s network in December. iOS currently has a 32% share.

For context, Millennial’s network is the largest mobile ad network in the U.S. 

Google Attempts Real-Time (And Audible) Translation
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Language barriers can be incredibly frustrating.  There’s nothing quite like facing another intelligent human being and realizing you’ll both have to mime things for the next five minutes in order to have any chance of understanding each other.  But Google’s attempting to fix that with a new "Conversation Mode" in Google Translate for Android.

Econsultancy: UK SEO Market Grew By 16 Percent Last Year
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The term "austerity" was almost omnipresent in British culture last year, with budget cutbacks being discussed on a regular basis by just about everyone.  Only it seems the search industry came out more than okay, as a new report from Econsultancy indicates the UK marketplace for SEO came to be worth roughly $680 million.

Is New Ask Feature a Response to Growing Interest in Quora?

Ask announced today that it is rolling out the ability to personalize the Q&A experience, which has become the core focus of the site. 

Ask users can use the "Browse by Interests" tab to view questions/answers (content) that are relevant to them, which should make the experience a great deal more useful. 

Teens On Facebook Ignore Parents Friend Requests
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More than a third (35%) of  teens who have parents on Facebook indicate they are not actually friends with them online, according to a new survey from Kaplan Test Prep.

Among that group, 38 percent said the reason they are not friends is because they have ignored their parent’s friend request. Even as some teens ignore their parents’ friend requests, 82 percent say they mom and dad are either “very involved” (44%) or “somewhat involved” (38%) in their academic lives.

Bing Adds Enhanced Auto Search Results

Bing has added a new feature to its search results in enhanced auto results, which show information about automobiles right on the search results pages. The Bing Team writes:

Now you can search for your favorite car and Bing will assemble all of the important information (price, Fuel Economy, user rating, listings in your area) as well as quick links to additional information right within the search result.