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Son of Click Fraud: Cookie Stuffing
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A phrase like “cookie stuffing” sounds like it could have only pleasant connotations: Cookie Monster cookie-stuffing his face; ice cream with cookie stuffing; the cream between Oreos. Leave it to a lawyer to run that for everybody.

SMX East: Tools, Glorious Tools

In the session "Tools, Glorious Tools" the speakers discussed different tools to consider for search marketing.

(Coverage of the SMX East conference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Google Gets Back To Linking Basics

Although it takes less than 15 seconds to create an outbound link, some people will spend quite a bit more time agonizing over the ramifications.  Now, Google’s issued a blog post about outbound links, and the company’s official stance amounts to "relax."

Netflix Shares Slide, Company Still Setting Records

Netflix shares fell 13% yesterday, but at the time of this writing are up over 5% today. The drop is a result of a trimmed fourth-quarter outlook.

User-Generated Telemarketer Butt-Kickin
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If the mob is good for anything, it’s kicking some tail. Sometimes it’s a righteous wave of derriere demolition, and others it’s an unfair and maniacal feeding frenzy. But if all that ire is directed toward an unknown caller clicking on your answering machine ten times a day, nobody’s going to care whether crowd-sourced, digital brutality is justified or not.

Google Putting AdSense in Your Games
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It was only a matter of time, but Google is beginning beta testing for in-game advertising, or "AdSense for Games". On Google’s Inside AdSense Blog, Ryan Hayward writes:

SMX East: Assessing The Googleopoly

Google’s big and getting bigger, as firms like comScore and Hitwise can confirm.  Then there’s its pending deal with Yahoo to consider.  So a session at SMX East addressed the question of whether Google is a monopoly, and what can and should be done about the issue.

YouTube Launches Ecommerce Platform
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YouTube has reached agreements with iTunes and Amazon.com to offer users "click-to-buy" links to download music, games and other products.

MySpace and HP Work on Printing Your Profile Photos
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MySpace and HP have teamed up on a deal that will see HP printing technology used across multiple areas on MySpace, including all photo sections. You will be able to easily print pictures from not only people’s profile photos, but ones that are inserted into blog posts, comments, messages, etc. 

The first stage of the partnership is anticipated to include an HP branded print button enabling MySpace users to preview and print photos directly from their MySpace profiles.

Facebook Launches Microsoft Live Search Integration…

FacebookFacebook temporarily launched Microsoft Live Search integration with its site before removing it a short time later. It’s unclear why the feature has been removed, but the post announcing it on the Facebook Blog was removed as well, so I’m guessing it wasn’t quite ready for primetime, and they goofed.

SMX East: Handling CSS, Ajax, And SEO
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Since most relevant recommendations are presented as and relate to standard English words, it’s not too hard to understand most of the SEO basics.  But stuff relating to CSS and Ajax can get a little confusing, so a session at SMX East tried to focus on a few tips and tricks.

Google Gives Tips On Link Architecture
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Over at Google’s Webmaster Central Blog, Maile Ohye is posting linking tips all week. Today’s tips are about linking architecture, or structuring internal links on your site so that they are both user and search engine friendly.

SMX East: Reviving A Failed PPC Campaign
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At the session "Reviving A Failed PPC Campaign" the speakers discussed how to turn around a failed paid search campaign.

(Coverage of the SMX East conference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Majority Of Retailers Rely On Site Search And SEO

The overwhelming majority (90%) of U.S. retailers rank site search, search engine optimization (SEO) and email marketing as the most important ecommerce tools helping to promote their online businesses, according to a survey from SLI Systems.

Forty-percent of retailers ranked social media tools, such as blogs and podcasts, as gaining importance, and 38 percent said that user-generated content is increasing in popularity.

SMX East: Search And Politics

Politics have penetrated pretty much every aspect of our lives, from water cooler conversations to car commercials.  A session at SMX East continued the trend, then, by exploring the ties between "Search & The US Presidential Campaign."

Online Advertising in Rough Times

The economy has everyone in the U.S. worried about what’s ahead. Many are calling for another great depression, and it is hard to know just what that will mean in a world where so much business thrives on the Internet. It’s a different world than it was in the 30s. Of course most money made on the Internet comes from advertising, so naturally, one has to wonder how Internet ad spending will fare in the not-too-distant future.

Recession Presents Bull Market For Advertising
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In uncertain—well, frightening—economic times it stands to reason that businesses would be looking to trim their budgets where they can. Some think that means advertising will naturally suffer. On the contrary, when is there a better time to seek new customers?

U.S. Online Advertising Up 15.2%
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U.S. Internet advertising revenues for the first half of 2008 were $11.5 billion, reaching another half -year record that represents a 15.2 percent increase over the first half of 2007, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

The second quarter of  ’08 was up 12.8 percent over the same period in 2007 and showed a small decline of 0.3 percent from the first quarter.

Hulu To Show McCain-Obama Debates Live

There are all sorts of things that might keep folks from watching the presidential debates on TV: technical problems, appointments elsewhere, or spouses with a low tolerance for politicians.  Fortunately for them, Hulu plans to stream the last two debates live.

SMX East: Keynote With Google’s Tim Armstrong

At todays keynote Tim Armstrong, President, Advertising and Commerce, North America, & Vice President – Google, spoke to Danny Sullivan about a variety of topics.

(Coverage of the SMX East conference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Gmail Adds Drunk Sitter Feature

It’s not April 1, so they must be serious. Google has introduced a new feature to Gmail called Mail Goggles, designed to prevent people from drinking and emailing. Are you one of those gushing, drunk-dialing, type-how-you-really-feel boozers? After a few …

Online Ad Spend In The UK Up 21%

Internet advertising expenditures in Britain grew to $2.95 billion (1.68 billion pounds) in the first half of 2008, a 21 percent increase year-on-year, according to the Internet Advertising Bureau (IAB).

Marketers showed overwhelming confidence in online advertising at a time when all major advertising mediums experienced declines in expenditure.  The total advertising market was down 0.7 percent year-on-year, during the first six months of 2008. Without the Internet’s growth the advertising market would have experienced a 4.6 percent decline.

SMX East: Bill Tancer And Search Trends
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Search is important in the business world, keeping companies like Google and Yahoo afloat and causing others to revise their sites in every way imaginable.  Search often indicates what society as a whole is up to, as well, and Bill Tancer explored this trait at SMX East.

SEO Marketing In An Uncertain Economy
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With the economy in limbo what should search marketer’s focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.