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WebMD Becomes More Social

WebMD has launched WebMD Health Exchange, a new health social networking platform.

WebMD Health exchange allows people to connect with health experts and other WebMD members to share experiences, discuss personal challenges, and receive answers and support.

Google Maps Takes Steps To Improve Marker Accuracy
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By and large, Google Maps is great, providing well-plotted directions and up-to-date contact information on demand and free of charge.  But slight inaccuracies persist, and to fix this problem, Google will now allow people to reposition markers using Street View instead of just maps and satellite images.

Google Webmaster Tools Gets New Labs Features

Google has launched two new experiments in Webmaster Tools Labs. These are "Fetch as Googlebot-Mobile" and "Create your Sidewiki page owner entry."

Goldman Sachs Slashes Nexus One Sales Forecasts
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Investment banking and securities firm Goldman Sachs is more or less giving up on Google’s Nexus One.  A note Goldman Sachs published this week indicates that it’s cut its 2010 sales forecast by a whopping 71.4 percent.

Is the Future of TV Advertising Dependent on Search?
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The Wall Street Journal has the Blogosphere abuzz with rumors of Google testing a new set-top box with Dish Network, which would allow people to search television and online video content like YouTube. Google has given the usual "we don’t comment on rumor or speculation" statement on the subject.

Dailymotion In Music Video Deal With Warner

Warner Music Group has entered into a licensing agreement with online video sharing site Dailymotion.

Warner will offer music videos via Dailymotion’s website in the U.S., Europe and North Africa.

How Badly Do People Want Personalized Search?
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Let me start off by saying that I have no problem with my search results being personalized, because I understand that search engines want to deliver the best user experience so that users will keep using them. If I get results that are personalized well, that means I don’t have to look too far for what I’m trying to find. However, not all users are so thrilled with the evolution of search results pages, particularly with the personalization aspect.

Yahoo Gets Stock Boost From “Outperform” Rating

Although this turned out to be a pretty "meh" day for the stock market as a whole – the Dow and S&P 500 slipped a little bit, while the Nasdaq didn’t gain much – Yahoo investors should be feeling pleased.  Yahoo’s stock rose by a significant amount as an analyst rated it "market outperform," up from "market perform."

Examine Your Site’s Text, Reduce Chances of Search Engine Confusion
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Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts?

Online Ad Spending To Outpace Print In 2010
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Spending on online advertising and marketing will surpass print in 2010 for the first time, according to a new report from Outsell.

Companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print such as newspapers and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but only by 1.2 percent to $368 billion.

Facebook Expands Preferred Developer Program
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Four months ago, Facebook launched something called the Preferred Developer Consultant Program in an effort to point companies and celebrities towards the best developers.  Now, the program’s taking an important leap forward as Facebook’s more than tripled the number of recommended developers.

As SERPs Get More Complicated, Focus on Relevant Elements
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At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does have a point.

Google Launches Public Data Explorer Labs Experiment

Google has launched a new Google Labs experiment called Public Data Explorer. The product takes large datasets and gives them a visual  interface with animated charts and maps.

"As the charts and maps animate over time, the changes in the world become easier to understand," Google explains in the description. "You don’t have to be a data expert to navigate between different views, make your own comparisons, and share your findings."

eBay Says Buying Used Is Being Green

eBay announced today the launch of the eBay Green Team Challenge, a program aimed at turning green shopping into a tangible environmental impact.

Under the program, the first 250,000 people to pledge to reuse on eBay, the company will protect an acre of rainforest in their name through a new collaboration with Team Earth, a coalition of non-governmental organizations, private sector companies and individuals convened by Conservation International.

Yahoo “Infusing Mobile Through The Organization”

Yahoo’s approach to the mobile market is about to change in a very noticeable way.  Indeed, Yahoo’s mobile division will more or less cease to exist as a separate entity, with mobile becoming something of a company-wide concern.

Citysearch Has New Way for Local Businesses to Advertise
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Citysearch recently announced a set of APIs to make all of Citysearch’s local listings content and advertising available to other Websites and mobile apps. It’s called CityGrid. Today, the company announced an online advertising solution called CityGrid Complete, as an extension of that.

Free Software Foundation Talks Potential of Google’s On2 Deal
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Last summer, Google announced that it would be acquiring video compression technology developer On2 Technologies. A couple weeks ago, Google announced that the acquisition had closed.

U.S. Online Retail Set For Double-Digit Growth

Online retail in both the U.S. and Western Europe is set for a strong period of double-digit growth over the next five years, according to new forecasts by Forrester Research.

U.S. online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014. Online retail within the largest European Union nations in Western Europe will grow at an 11 percent CAGR over the same period, hitting 114 billion by 2014.

Microsoft To Spend $2 Billion On Bing Ads In The UK
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As fans of "The Office" may know, it’s fairly common for the entertainment industry to take a successful concept and adapt it for use overseas.  And now, Microsoft’s performing a similar conversion, launching a "Bing and decide" advertising campaign in the U.K.

Marketing Should Be About “And” Rather Than “Or”
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You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well.

Google’s Matt Cutts Talks Caffeine, PageRank, PuSH, Buzz, and Much More
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In case you missed it, WebProNews streamed a live interview with Google’s Matt Cutts from SMX West in Santa Clara. It’s hard to narrow down the discussion to a singular topic, but here are some of the things touched upon in the video:

Matt Cutts: Google Probably Won’t Call PageRank Something Else
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Update: Matt Cutts says they probably won’t rename PageRank. However, he agrees with Peter Norvig that people obsess about it too much.

Online Daters Mostly Truthful
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People who lie on online dating services are likely people-pleasers who want to present themselves favorably, just as they would in person, according to new research from the University of Kansas.

Jeffery Hall, assistant professor of communications studies, surveyed more than 5,000 participants who used Internet dating services to find out what kinds of people are most likely to lie.

He asked them how likely they were to lie about topics such as assets, relationship goals, personal interests, personal attributes, past relationships, age and weight.

Site Speed Tips for When Google Uses That as a Ranking Factor
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Last year, Google’s Matt Cutts dropped the bomb (to put it in the exaggerated tone that many took the news in), that Google was considering taking site speed into consideration as one of many potential ranking factors for search results.

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