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Bing Adds Shopping Mall Maps to Local Results
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Bing is now including Bing shopping mall directory maps in Bing Maps. 

Google Shows Off Chrome OS, Launches Pilot Program
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At a special Chrome Event today Google made some announcements regarding Chrome’s usage and strides in its performance. They also launched the Google Chrome Web Store, announced earlier this year at Google I/O. The main thing everybody was really waiting for however, was the launch of Chrome OS. 

Google Completes AdWords Birthday Tribute

One month ago, Google invited marketers to create short videos in celebration of AdWords’s tenth birthday.  Now, the company’s finished piecing together a YouTube-centric tribute of sorts, and the creation might also act as free advertising for more than a few companies.

TigerLogic Launches A Real-Time Facebook Newspaper

Update

Google’s Chrome Web Store Rolls Out Today
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Google announced the opening of the long-awaited Chrome Web Store today. The store was first announced at Google I/O earlier this year.

A developer preview was made available in August, so developers could upload apps and experiment with packaging, installing, and integrating payments into them. Now the rest of us get to see the fruits of this project.

Google Instant Coming to Chrome

At a special event for Chrome today, Google announced that its browser is up to 120 million users, representing 300% growth since January of this year. 

Chrome Experiences 300% Growth This Year

eBay Adds Milo Shopping Results To RedLaser App

eBay has added local shopping results from Milo, its most recent acquisition, to its RedLaser barcode-scanning application, now available on the iPhone and Android.

With the integration of Milo, shoppers on RedLaser can find out, through a single scan, which local retailers have an item in-stock along with the best price. Shoppers can scan products from 50,000 U.S. stores.

Google Exec: China “Heart Of The Future Of The Internet”

Despite hacking incidents, harsh criticisms, various threats, and all other sorts of unpleasantness, Google still has high hopes for its operations in China and the country in general.  One exec described it today as "the heart of the future of the Internet," and another revealed that the company’s revenue in China has increased.

Making The Most Of The Holidays
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The holidays are fast approaching and with them the short window of vast opportunity for many online retailers. As an SEO we get inundated with panicked requests for rankings before the holidays. Of course that’s not going to happen at this point (at least – I wouldn’t start organic SEO campaigns now for the holiday season) so what can you do to make the most of what you’ve got this holiday season? Improve your conversions.

Salesforce Launches Chatter Free, Announces Database.com
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Back in the summer, Salesforce announced the general availability of Salesforce Chatter, the company’s cloud-based enterprise "social collaboration" app and platform, which a representative for the company once called "Facebook for the Enterprise."

Facebook Plans Hiring Spree In Ireland
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Any member of Facebook’s HR department who happens to be based in Ireland is going to have a busy year ahead of him (or her).  A new report’s indicated that Facebook intends to add 100 employees, thereby increasing the size of its Irish workforce by about 50 percent.

Google Announces Tools and Resources to Help Businesses Go Global
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Google made some announcements aimed at getting businesses to use Google to reach a global audience. These include a new resource site for doing just that, and a new tool called Global Market Finder, designed to help businesses identify markets with high demand for their products or services. 

Morgan Stanley Raises Google Price Target By $30

Global financial services firm Morgan Stanley has a lot of confidence in Google.  This morning, the organization added Google to its "Best Ideas" list, and also upped its price target on the search giant by an impressive $30.

That second change takes the price target Morgan Stanley’s established from $700 to $730 and signals some high expectations.  Google’s stock was at $578.36 this morning before the market opened, meaning the $700 target already required an increase of 21.0 percent.

Online Holiday Shoppers More Satisfied With Price

Shopper satisfaction with online retailers during the holidays indicates they are more satisfied with prices this year than they were at the same time last year, according to a new report from ForeSee Results.

Customers’ ratings of prices this year (72.1 on the study’s 100-point scale) are more than half a point higher than they were in 2009; though still slightly lower than on Cyber Monday, due to fewer online incentives and specials. Satisfaction with price still remains far below pre-recession levels, which was as high as 75.1 the week of Thanksgiving, 2007.

Wake Up Call to Email Marketers
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Several months ago, Google launched Gmail Priority Inbox. It was very well received. "Gmail has always been pretty good at filtering junk mail into the ‘spam’ folder," explained Google software engineer Doug Aberdeen upon the product’s release. "But today, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important…" 

Google Wave Lives on as Apache Wave

Earlier this year Google made an unexpected move when it announced it would shut down Google Wave as a standalone product. Since then, despite a lack of mainstream use, it has become clear that Google Wave has a loyal fan base, and Google has made efforts to open source much of the code behind Wave. 

Report Indicates DST Won’t Lead Twitter Funding Round

Digital Sky Technologies, the Russian investment firm that’s pretty well poured money into Facebook (and also funded Groupon and Zynga), apparently won’t be providing Twitter with any cash in the near future.  A report’s indicated that Kleiner Perkins will instead be the organization leading a new round of funding.

Report: Brand Perception Suffers in 2010 for Google, Yahoo, Facebook, MySpace
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WebProNews received some interesting findings from YouGov BrandIndex, indicating that it has not been a good year for public perception of social media brands (which in this case includes Google, Yahoo, Bing, and AOL, in addition to more obvious brands like Facebook and MySpace).

The Need for a Flexible Employee Social Media Policy
Google Adjusts AdWords Alcohol Policy

Google has made changes to its advertising policy on alcohol for AdWords. The company now allows ads to promote the sale of hard alcohol and liquor. 

Over two years ago, Google revised its alcohol policy from not allowing alcohol ads to begin permitting beer, champagne, and wine ads. A couple months later the company revised its policy again to allow the promotion of hard liquors and liqueurs. Now Google has revised it once again. 

eMarketer Predicts Big Growth In Online Ad Spending
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The Dow didn’t get off to a great start this week; it’s been in the red for most of the day so far.  A new report predicts that the lingering effects of the recession will benefit the online advertising community, though, with U.S. marketers eventually spending $40.5 billion in 2014.

The years leading up to 2014 should be profitable ones, too.  As the graph below shows, eMarketer is of the belief that spending will be up 13.9 percent this year, and a 10.5 percent increase is supposed to occur next year.

Amazon Launches DNS Cloud Service

 Amazon Web Services (AWS) has launched Amazon Route 53, a Domain Name System (DNS) in the cloud that allows businesses to direct Internet traffic to web applications.

Amazon Route 53 can be used to route end users to multiple AWS services including Amazon EC2, an Amazon Elastic Load Balancer or an Amazon S3 bucket, and to infrastructure outside of AWS.

Route 53 features a self-service design with a pay-as-you-go model where users pay only for managing domains through the service and the number of queries that the service answers.

Are You Treating Your Followers Like Human Beings?

WebProNews recently spoke with Patrick O’Keefe, the owner of the iFroggy Network, who had some interesting things to say about how fans can tarnish your brand when responding to your critics. He also shared some more general thoughts about how to treat your fans/customers in general. 

Top Branded Facebook Fan Pages

November was a turbulent month for the Top 50 branded Facebook fan pages, with lots of growth among the giants and an unusual level of movement in the bottom half of the chart.

Using their home field advantage, Facebook increased their grip on the number one spot, adding 5 million fans since October, which is more than many of these top pages have cumulatively.

Biggest Movers

November’s biggest movers were: