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Yahoo Introduces Weekend Edition
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Yahoo has introduced “Weekend Edition on Yahoo News,” a new program offering original video and editorial content sponsored by Buick.

"With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience," said Mark Walker, vice president and head of Yahoo News.

"This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition."

Millennial Media Survey Forecasts Big ’11 For Android
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When it comes to receiving attention from publishers and advertisers, rivals of Google’s mobile operating system are perhaps not going to do too well next year.  New stats from Millennial Media are out, and Android appears ready to grab the figurative spotlight.

Google Instant Now Available For iPhone And Android Devices
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Google said today it is introducing a beta version of Google Instant to most iPhone and Android devices in the U.S.

Users can access Google Instant on their iPhone or Android the same way they can on a desktop.

Google Adds PDF Viewer To Chrome Beta Channel
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Four and a half months ago, Google indicated that it was developing an "integrated PDF viewing experience" for Chrome.  Now it’s arrived – sort of.  An integrated PDF viewer has at least been introduced to the beta channel.

The beta channel represents a step forward versus the developer channel, anyway.  Plus, although there are presumably some quirks left to iron out, it sounds like Google’s done a nice job of designing the viewer.

The Small Details Can Make or Break Your Campaign
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At ad:tech New York, Dan LaCivita, President of Firstborn, a creative agency that worked on a well-received campaign for Pepsi’s Sobe brand, along with Rami Jabaji, the Associate Brand Manager for Sobe, showed off the campaign kicked off earlier this year at SXSW in which they created a Flash-based app that allowed users to create fake (but real-looking) tattoos on images of themselves, with the intention of fooling their friends (and mothers). 

Yahoo and Nielsen Research the “Smarter Marketing Mix”
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Nielsen and Yahoo introduced some new research on cross-platform optimization today at Ad:Tech NY. The results are interesting, but Nielsen SVP, Media Product Leadership Howard Shimmel warned not to generalize the findings. It’s more about how they got to the results. The goal is to help the decision process. 

Twitter Hires Adam Sharp As D.C. Liaison
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Politicians who don’t use Twitter may soon receive a visit from Adam Sharp.  Sharp announced this afternoon that he’s been hired by Twitter to represent the company in Washington, D.C.

We first discussed this position when Twitter put up a job posting in early June, and it doesn’t look like the role’s changed much since.  Sharp’s duties should involve promoting Twitter more than shaping government policy to favor it or anything like that.

Global Smartphone Market Makes Big Gains

The global smartphone market reached a new milestone in the third quarter of 2010 (Q32010), with the top vendors posting significant growth, according to a new report from IDC.

Smartphone vendors shipped a total of 81.1 million units, up 89.5 percent from the 42.8 million units shipped during Q309. For the first three quarters of 2010, vendors have shipped a total of 200.6 million units, up 67.6% from the 119.6 million units shipped during the first three quarters of 2009.

Google, FairSearch Play Tug-Of-War With Analyst’s Comments
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Neither Google nor the FairSearch coalition is close to backing down when it comes to the search giant’s proposed acquisition of ITA Software.  Today, Google attempted to highlight an analyst’s comments in support of the deal, and FairSearch fired right back by stressing the same analyst’s doubts.

Get to the Point With Your Mobile Marketing

I probably don’t have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is talking on the phone, the mobile web, images, video, radio, interactive apps, location, etc. 

Facebook Makes Green Push

The Information Technology Industry Council (ITI) said today that Facebook has joined the Digital Energy Solutions Campaign (DESC)  in an effort to develop energy efficient computing systems.

"Our ongoing philosophy has been to improve the efficiency of our infrastructure and we continue to invest tremendous resources to improve our own operations,” said Jonathan Heiliger, Vice President of Technical Operations at Facebook.

Hulu Plus Improves Availability, Selection

Thanks to a sizable collection of updates, anyone who’s been wanting to try Hulu Plus can now do so, and anyone who hasn’t might want to reconsider his (or her) opinion.  This morning, Hulu made Hulu Plus more accessible, and, for some people, cheaper.

StumbleUpon Launches Discovery App For Android

StumbleUpon has introduced StumbleUpon App Discovery, a free beta feature of its Android app that suggests mobile apps based on users’ interests.

"Currently, discovering apps from the over 100,000 apps available in the Android Market is limited to keyword-based search features," said Garrett Camp, StumbleUpon CEO and co-founder.

"With StumbleUpon App Discovery, users can now find applications that are personally recommended to them and in many cases would previously have gone unnoticed."

Breeding Good Ideas and Fostering Innovation in Your Company

Innovation is running rampant these days. That’s why we’re seeing so many startups launching and so many acquisitions from bigger companies happening. The good ones come from good ideas, and everybody’s rushing to have the next great idea. But where do these ideas come from? How do they get started?

Location-Based Services See Light Use
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Four percent of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are in their area, according to a new report form the Pew Internet & American Life Project.

Location-based services such as Foursquare or Gowalla are significantly more popular with younger internet users; eight percent of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.

New York: Where It’s At for Startups?
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It’s an interesting time to launch a startup, which is why you see so many popping up all the time. Word from ad:tech NY is that New York has become the ideal place to start up a startup. "It’s a lot easier and cheaper to start a companies these days," says Linda Gridley, of investment banking firm Gridley & Company. "There’s just a ton of innovation going on."

Is Google’s Size Becoming a Problem?
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Is Google getting too big to maintain its position as the top player on the web? That is the basic topic of a great deal of discussion going around the Blogosphere as the company has lost a couple more high-profile employees in Kate Vale and Lars Rasmussen from Google Australia. 

Is Google getting too big? Tell us what you think

Considering Check-In App Strategies for Business

It’s been an interesting day for location-based services. Facebook of course made its announcements. Yelp announced it will soon introduce check-in offers

Google Mixes Promoted Tweets Into Real-Time Results
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Google has a market cap of almost $198 billion right now, and most of that money stems from the company’s ability to sell ads.  So congratulations are due to Twitter, which somehow sealed an ad-related deal whereby Promoted Tweets show up in Google’s real-time search results.

This is remarkable for two reasons.  Number one: this is the first time Google’s ever allowed ads straight from another network to appear in its search results.  Number two: a 50/50 revenue split is apparently taking place.

North Face and National Park Foundation Launch Facebook Deals Campaign

The North Face and the National Park Foundation, the official charity of national parks in the U.S., said today they are participating in the launch of Facebook Deals.

The-North-Face.jpg Beginning today, The North Face will donate $1 to the National Park Foundation for every individual who checks in at one of America’s nearly 400 national parks or a  North Face retail location.

Don’t Just Jump on the Social Media “Brand” Wagon
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At ad:tech, Cheryl Stallworth, CEO North America of Firefly, talked about a social media study the firm conducted in which it explored consumer expectation of brands. 

"The thing that was interesting is that when it comes to people who are fairly sophisticated….there are a lot of similarities around the world," she said. "Regardless of the level of market development, you find very, very sophisticated social media users."

Facebook Announces Single Sign-On, Location Upgrade, Deals Platform
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Following an introduction by Brandee Barker, Mark Zuckerberg kicked off this afternoon’s live Facebook event by talking about the mobile platform.  As of today, 200 million people are actively using the Facebook Mobile product across all platforms, he noted, which is triple the number that were using it last year.

Online Holiday Shoppers Plan To Spend More This Year

Online shoppers  plan to spend more on holiday gifts this year, with 66 percent indicating they will spend over $500, according to a new report  from PriceGrabber.

Last year, more than half (59%) of shoppers spent $500 or more on gifts. This year, the average amount that holiday shoppers plan to spend on gifts is $845.

According to survey data, the average 2010 holiday shopper will make 57 percent of their holiday purchases online, 40 percent in brick-and-mortar stores and 3 percent from a mobile phone.

CEO Dennis Crowley “Bullish” on Foursquare for Local Merchants
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"Whenever I hear SMB, I think of Super Mario Bros," Foursquare co-Founder and CEO Dennis Crowley said today. But in all seriousness, he has tremendous pride in his service and its future use for local businesses (among other things). 

Speaking here at ad:tech New York, he compared Foursquare to a Google Analytics for people who walk in your door. "These are your best customers," he said. "The check-in is kind of a commodity."