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OneRiot Launches Real-Time Ads Based On Trending Topics
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Real-time search engine OneRiot has launched RiotWise Trending Ad Units, which automatically refresh based on what’s trending on the social web.

Previously, OneRiot’s Trending Ads were available only via OneRiot’s API, meaning developers had to create a customized user interface for their ads.

Facebook Users Favor Online News Sites
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Internet users who click on links posted on Facebook that lead to news and media websites are more loyal to those portals than those coming from Google News, according to new data from Hitwise.

Among the most popular top 5 print media websites for the week ending March 6, 78 percent of Facebook users were returning visitors compared to 67 percent from Google news. The same was true for broadcast media, with 77 percent returning for Facebook compared to 64 percent for Google News.

A Look Back at SXSW 2010

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

Data Suggests Mobile Apps Will Surpass CD in Sales By 2012

Just how big is the market for mobile apps?

Detailed Look at Reasons People Visit Various Social Sites

As with traditional media, it’s different strokes for different folks on social media sites.  And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.

According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.

Twitter Responsible For Very Little Visits To News and Media

The latest post from Hitwise discusses where users travel after leaving Twitter. The post further breaks down the various news and media sites which receive the greatest traffic from Twitter.
 

Rumor Schedules Google China Exit For April 10th
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Google may end its search operations in China very soon, according to a new report.  A local employee supposedly told a Chinese newspaper that Google will announce its plans to leave on Monday, March 22nd, and then actually pull out on Saturday, April 10th.

Google Launches Buzz Widget For Android
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Google has released a Google Buzz widget for Android phones aimed at making it easier for users to update their status and share content with others.

The Google Buzz widget allows users to post text and photos with a single tap, directly from the Android home screen.

The Google Mobile Blog provides more details. "Like other mobile access points for Google Buzz, the widget lets you choose to tag your post with the location or place from which it was posted."

Report: Google-Backed Cable Almost Complete

An undersea cable that Google helped finance is almost finished, according to a new report.  Indeed, the completion of the Unity fiber optic cable, which will connect the U.S. to Japan, is supposed to be announced next week, and then Google and the company’s Asia-based users should start seeing the benefits soon after.

Is the Content Farm Strategy Just Misunderstood?
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Demand Media CEO Richard Rosenblatt doesn’t understand much of the criticism geared toward his company, which Time Magazine columnist Dan Fletcher refers to as "the Web’s least understood and most vilified juggernaut." I attended a panel at SXSW this week in which Fletcher and Rosenblatt discussed Demand’s content strategy that has become the basis of so much controversy (Read here for more background

Young People In The U.K. Go Online For Advice
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The majority (86%) of young people in Britain go online to find help with personal problems, instead of seeking advice from a family member or friend.

The findings come from a poll of 1,000 people under 25 commissioned by Get Connected, a national helpline line in the UK, and conducted by Maximiles Surveys.

Online one third of young people would turn to their mother to discuss a problem and just 5 percent would speak to their father. Fifty percent did say they would be likely to talk to a friend.

Spotify on the Future of Music Delivery
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I sat in on the Future of Music Delivery Keynote interview with Spotify CEO Daniel Ek and author Eliot Van Buskirk on the last day of SXSW Interactive. Buskirk’s covered the digital media industry for ten years in various publications. This keynote was not nearly as crowded as the Evan Williams one was at the beginning, but definitely kept a lot more people hanging around through its entirety.

YouTube, Viacom Fight Gets Fiercer
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Almost exactly three years ago, Viacom sued YouTube for copyright infringement, and since then, neither side has been able to say much in public.  But today, 108 pages’ worth of court documents were released, and YouTube also issued a more comprehensible, 865-word statement.

Google’s Aardvark and Reasons for Social Search (from SXSW)

As you may know, Google recently acquired social search service Aardvark. I attended a panel on social search at SXSW this week, in which Max Ventilla, the service’s "Head Zookeeper" talked about not only the service, but what social search means for the industry in general.

More People Going Online To Watch TV Episodes
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The use of the Internet to watch full television episodes has tripled since 2006 among those aged 13-to-54, according to a new report from Knowledge Networks.

Among Internet users 13-to-54 viewing complete TV show episodes via streaming or downloaded video has grown from 8 percent  to 22 percent. For Internet users 18-to-34 viewing of complete TV show episodes via streaming or downloading has climbed from 12 percent to 30 percent.

Zillow Brings Mobile App To Android
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Real estate website Zillow.com told WebProNews today it has launched a free Zillow Android application.

The Zillow Android app uses GPS technology to find and follow users on an aerial map, and displays "Zestimate" values, homes for sale, homes for rent and recently-sold data on the homes around them.

Yahoo Lands Exclusive Mobile Deal With Telefonica

Here are a few facts about Telefonica: it’s a huge telecommunications company.  It’s based in Spain.  And it’s a good friend of Yahoo’s, considering that Telefonica has named Yahoo the exclusive search and search advertising provider on its mobile portal in Spain.

Amazon Releases Kindle For Mac App
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Amazon.com has released its free Kindle for Mac application that allows users to read books from the Kindle Store on their Mac computers.

Kindle for Mac is Amazon’s latest application aimed at expanding Kindle content to a wider range of devices. Kindle books can now be read on the iPhone, iPod touch, BlackBerry, PC and Mac. Amazon said it also plans a Kindle app for Apple’s upcoming iPad tablet. Also look for Amazon to possibly release a Kindle app for Android somewhere down the road.

FTC Commissioner Takes Issue With Schmidt, Buzz
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FTC Commissioner Pamela Jones Harbour will leave the agency next month, but that’s almost surely not soon enough for Google.  Today, Harbour criticized Eric Schmidt and the rollout of Buzz, and also asked her colleagues to adopt a tougher stance on some privacy-related offenses.

YouTube Video Upload Rate Tops 24 Hours/Minute
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Legend has it that St. Patrick performed a miracle by driving all the snakes out of Ireland.  Now, it seems that YouTube’s accomplishing an amazing feat of its own just by functioning.  A director of product management revealed this afternoon that a whopping 24 hours of video are now uploaded to the site every minute.

Yahoo Buys Citizens Sports
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Yahoo said today it is acquiring social sports site Citizen Sports in an effort to strengthen its strategy of aggregating and distributing social content online. Terms of the acquisition were not released.

YouTube Looking For Indie Bands
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YouTube has expanded its partner program and has introduced "Musicians Wanted" aimed at getting independent bands or artists to submit music videos to the site.

Interested independent bands or artist can apply for Musicians Wanted through YouTube’s Partner Program. Those who are accepted will have their own page where they can add details about where they will be playing, provide links to buying music and showcase their music videos.

Google Sponsors New Computer Science Prize
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Australians who study computer science now have an added incentive to accomplish impressive things.  Today, it was announced that a certain search company will give away $10,000 once per year in the form of the Google Australia Eureka Prize for Innovation in Computer Science.

PayPal To Add 1,000 New Jobs In Asia Pacific Region
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Ebay’s online payment service PayPal said today it would double the number of employees in Asia Pacific from 1,000 currently to more than 2,000 by the end of the year.

PayPal said it plans to add more than 100 new jobs at its international headquarters in Singapore. New jobs will be located at all seven offices including Australia, China, Hong Kong, India, Japan, Singapore and Taiwan. For its Singapore business headquarters, PayPal will be seeking Singapore-based people with background in technology, product development, infrastructure design, risk and engineering.