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Would Your Company Benefit from an Internal Twitter?
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It’s no secret that Google and Microsoft are in heavy competition in the enterprise application space. This competition may extend into a relatively new sub-category of this space – internal microblogging. Think Twitter, just for within the enterprise.

Google Exec Page Turned to Chinese
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Something fishy is going on. If you search for "Google executives" on an English-language version of Google, you may get a link to http://www.google.com/corporate/execs.html, which would be Google’s page where it has profiles for its executives (go figure). However, you may also notice that the text appears in Chinese characters.

Behaviorally-Targeted Ads Get More Conversions
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Behaviorally-targeted advertising is more than twice as effective at converting users who click on the ads into buyers (6.8% conversion vs.2.8% for run-of-network ads) according to a new study by the Network Advertising Initiative (NAI).

Based on proprietary data from twelve major ad networks, the study found in 2009, behaviorally-targeted advertising pulled in an average of 2.68 times as much revenue per ad as non-targeted advertising.

Google Introduces AdWords Search Funnels Reports
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Last night, your humble author watched an episode of The X-Files in which a sick boy got a new liver.  The twist was this: the boy got a new liver after a man who built Rube Goldberg machines survived four attempts on his life and won the lottery.  And a new set of reports known as AdWords Search Funnels acknowledges the same principle of cause and effect.

Twitter “Contributors” Feature Spotted on Salesforce Account

Back in December, Twitter announced that it began beta testing a new feature called Contributors. The feature is aimed at businesses, and gives them a way to allow multiple users to tweet under the company account, while displaying exactly who from the company is doing the tweeting, with a clickable name that directs the reader to that person’s own Twitter account.

Google Will Continue Sales, R&D in China

The other day, Google announced that it would be redirecting its Chinese language search engine at Google.cn to Google.com.hk, the company’s Hong Kong site, where they would now censor search results. That does not mean, however, that Google has ceased operations in China entirely.

TripAdvisor Moves Mobile Site Out Of Beta
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Travel review site TripAdvisor said today it has officially launched its mobile website.

The TripAdvisor mobile website is now available in 17 countries and 11 different languages. The beta version of the mobile site attracted more than one million unique monthly visitors.

On TripAdvisor’s mobile site, users can find nearby restaurants, hotels, attractions and directions to them via smartphones with GPS capabilities. Users can also post reviews and opinions while traveling.

Marketing Tips to Promote Your Business in 2010
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After a tough 2009, the majority of small businesses have high hopes of emerging from the sales doldrums in 2010. Some 86% of small business owners expect 2010 revenues to be equal to or higher than 2009 figures, according to research firm Ad-Ology. However, despite that glimmer of confidence, most small business owners don’t plan to increase their marketing budgets in the near term.

The Transformation Of Search Marketing
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It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now.  Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.

Google’s Aussie Filter Protest Makes More Waves

About one month ago, Google and Yahoo joined the Australian Library and Information Association and the Inspire Foundation in protesting an Internet filter that’s meant to affect all of Australia.  Now, the country’s government has processed their submissions, and the situation has started to receive a lot more attention.

New Digg Buttons Keep Traffic With Publishers
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Digg has launched some new Digg Buttons and a widget generator for publishers, which the company refers to as updated tools to improve speed, usability and flexibility of integrations for publishers. A representative for Digg tells WebProNews the updated tools are "one of the many steps we’re taking in advance of the official release of the new version of Digg to make the user experience more inviting and the publisher experience more customized and measurable."

The new version of Digg was recently unveiled at SXSW.

Blogging vs. Twitter: It Shouldn’t Be About the Format
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In case you were wondering, Twitter is not killing blogging. No matter how many times this is said, there is still this notion out there that blogs aren’t needed when you can simply express what you’re feeling to the audience who is interested through Twitter (or Facebook or other social networks). The fact of the matter is, yes – you can do this with Twitter or Facebook, but blogs exist just the same, and the blogs and social networks frequently complement one another.

SES Keynote: New Rules Of Marketing
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David Meerman Scott, author, of "World Wide Rave," gave a keynote on the new rules of marketing and PR.
 

Coverage of SES New York continues at WebProNews Videos and at Live.WebProNews.com. Stay with WebProNews for more notes and videos from the event this week.

AdMob Launches Tools for Cross-Platform Mobile Development
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AdMob has introduced new software developer kits for Android, iPhone, and Flash Lite in a move the company says makes it easier for developers to make money across multiple platforms. AdMob has also introduced the Adaptive Mobile Ad unit, an industry first, which enables PC sites to monetize on mobile traffic.

Yahoo Launches New Search Apps for iPhone

Yahoo launched two new mobile search apps today. The first one is Sketch-a-search, an app that was unveiled at a Yahoo search event event earlier this year, and the second one is the Yahoo Search iPhone app.

Google Wins Trademark Infringement Case

The European Court of Justice has ruled in Google’s favor with regards to a case Louis Vuitton brought against the search giant.  According to the ECJ, Google did not violate trademark law by allowing advertisers to bid on keywords trademarked by other companies.

Google Testing Hotel Pricing In Maps
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Google is experimenting with a new feature in Google Maps that allows a small portion of users to view specific prices for selected hotel listings.

By searching for hotels on Google Maps, users will be able to plug-in dates they plan to stay and see prices on selected listings.

YouTube Pulls Plug on YouTube RealTime
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Update: YouTube has decided to pull the plug on the RealTime feature. The company wrote in the Help Forum:

We’ve seen some of you wondering what occurred to the Realtime Toolbar. The Realtime Toolbar was recently retired and is no longer an available feature on YouTube.

Parliamentary Clips May Come To YouTube

Some rather important proceedings might soon become viewable to everyone with an Internet connection and access to YouTube.  A report’s indicated that a ban covering video footage of the UK’s House of Commons could be lifted in the near future.

ABC News Expands Online Health Offerings

ABC News Digital said today it is working with Healthline Networks to provide users with interactive medical and health tools on it broadcast website.

The improved health site will feature advanced search technology and content to help users find the information they need to manage their health and wellness.

"Healthline now provides a growing suite of advanced health information technologies to more than 40 top-tier companies, across almost every sector in consumer healthcare," said West Shell III, Chairman & CEO of Healthline Networks.

Google Introduces Uncensored Results In China
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Google’s followed through on its promise to promote free speech in China, as Chinese citizens who attempt to conduct searches on Google.cn today will not encounter censored results.  Instead, they will redirected to Google.com.hk, where Google is offering an interface and uncensored search results in simplified Chinese.

Americans Increase Use Of Internet And TV Together
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Americans upped their overall media usage and multitasking in the fourth quarter of 2009, according to Nielsen’s latest Three Screen Report.

In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35 percent from the previous quarter. Nearly 60 percent of TV viewers now use the Internet once a month while watching TV.

Analyst: Google A “Buy” Regardless Of China
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Since Google announced its "new approach to China" on January 12th, the Dow’s gone up 1.20 percent and the Nasdaq’s risen 3.52 percent.  Google’s stock, meanwhile, has fallen 7.41 percent.  But one financial analyst stated today that there’s no need to panic if Google pulls out of China.

Use Social Network Services To Send Gift Cards

If you are like me and you spend quite a bit of time hanging out on social networks and social media websites online, then you know that your friends’ and family members’ birthdays and other special occasions tend to pop up out of nowhere, and you are left to scramble and purchase something online and send it to them. We are internet power users, and tend to make most of our purchases now online rather than rely on the old antiquated snail mail system.