Blogging can be an effective tool when it comes to building a brand, establishing company credibility, and promoting new products and services. Creating a blog, however, is merely not enough. The content needs to be optimized in such a way that the major search engines can easily index it.

Marketing often gets a bad rap. It sometimes is described as ways of manipulating customers so that they buy products they don’t really need.

Microsoft Dynamics CRM 3.0 is a comprehensive customer relationship management software package that helps businesses to improve all aspects of customer service and improve marketing and sales performance.

A service call Stopbadware.org that is supposed to warn users of sites containing malware was recently involved in some confusion along with Google. It seems Stopbadware flagged the site misterpoll.com as a potentially dangerous site to visit. Then the Google search results for misterpoll.com had the warning:” Visiting this Web site may harm your computer!”

Grab you morning coffee and settle down for a long, envy-inducing read as to how Google made it to the top of Fortune’s list of Best Companies to Work For.

Digital online music is nothing new. Once thought by the music industry to be the enemy it is now proving to be a profitable ally as digital download sales continue to increase. Over the past three years digital music sales have steadily risen according to Nielsen SoundScan.

The major search engine Google has now incorporated a new element into its search algorithms called Latent Semantic Indexing.

After reading Guy Kawasaki’s post on ‘Ten Ways to Use LinkedIn’, I realize that LinkedIn is catching on at a quick rate.

Plans are in the works to reorganize Yahoo’s China portal. The company plans to shift towards being a business oriented search engine. Jack Ma, CEO of Alibaba Group that oversees Yahoo’s China operations said the change would make Yahoo more competitive.

Sony has unveiled a new TV feature called “Bravia Internet Video Link” that will allow most of its new televisions to access free Internet video content. Online content, including high-definition feeds, will be available from providers such as AOL, Yahoo, Grouper, Sony Pictures Entertainment and Sony BMG Music.

Sites like Digg are well known for driving thousands of visitors to a website within a very short period of time.

Yahoo! announced a flurry of new partnerships today as part of a global launch of Yahoo! Go for Mobile 2.0 (beta). The Sunnyvale, Calif.-based company teamed up with Motorola, Nokia, Opera, Research In Motion, Samsung, and 3 Group, hoping to maximize exposure of the new platform and Yahoo!’s new oneSearch mobile search engine.

Over at Dark Reading, Dr. Chris Pierson an attorney with Lewis and Roca discuses the impacts of not being able to communicate between business, security, IT, and others within the company.

Spotlight on Search – Interview with Amanda G. Watlington, Ph.D., APR of Searching for Profit.

Interesting article out on outlaw about how information security is a people problem, which is something that we all probably really do know, even if we won’t really admit it all the time.

Yeah, if in the US, it would be a freedom issue. But it’s in Spain, and most of us won’t mind. The same crew that made no bones about stripping too-skinny fashion models from the runway has now gone after pro-anorexia websites.

I wrote before about creating landing pages completely focused on the use of words that your customers use.

Effective sales letter writing skills are imperative for the web business owner or entrepreneur.

Eric Goldman reports factually on the latest trademark infringement case, ruled on by a court in Eastern Pennsylvania:

CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why?

This is the year that CES has fully opened the door for bloggers to apply, and then worked with the Blog Business Summit people to “vet” the bloggers to make sure that they had not just started a blog a couple days prior to get a blogger pass.

The educational background required in technical writing is demanding, because of the inherent difficulty of the job.

The most popular blog post of 2006 landed on a LiveJournal blog, while missives from Michelle Malkin, Dave Sifry, and CrooksAndLiars.com ranked among the most linked 100 posts for the past year.

Google announced on Thursday that it would purchase a small state in Chinese web site Xunlei.com. The company, located in Shenzen, allows users to download music and video from the Internet.